Case study: LUSH Cosmetics uses Prophix to automate the prediction of customer purchasing patterns

Case study: LUSH Cosmetics uses Prophix to automate the prediction of customer purchasing patterns

An internationally recognized cosmetics retailer, LUSH aims to develop the best natural products and bring them to market with a compelling social message. Mirroring this philosophy is the company’s approach to managing its business processes. With customer satisfaction top of mind, LUSH saw an opportunity in streamlining their demand forecasting to better serve their customers and improve efficiencies. The company wanted to forecast product demand by leveraging historical purchasing patterns for any given store for any future date. They also knew that keeping the store shelves stocked at optimal levels would raise LUSH’s sales, increase customer satisfaction and decrease costs. LUSH leveraged Prophix to drive significant economic gains in a remarkably short time.