Cindy Kraft's blog

Branding * Culture Fit * and CFOs

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My faithful readers know I am an evangelist for authentic branding. I always know the moment when the branding concept resonates with my CFO clients. And it’s a beautiful thing!

The Quality of the CFO Candidate Value Proposition: Whose Responsibility Is It?

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I posed this question in a previous post ...

Who is responsible for ensuring that recruiters can make an assessment based on a crystal clear value proposition and fit for culture?

Recruiter Relationships

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The C-Suite Career Catalysts asked C-level and Senior Executives a few questions about their experiences working with recruiters. One of the fascinating responses came from a question about what they (Executives) value in recruiter relationships.

The Resume Evolution

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The Wall Street Journal published an article entitled “No More Resumes, Say Some Firms.” While the title is a little exaggerated, I can safel

The Brand is King ... for CFOs, too

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You probably know that I’m an avid reader, which is how I provide such great information to my Facebook business page and Linked In group.

The Influencing CFO

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It truly is a great time to be a Chief Financial Officer. Sure, the pressure is great, but so is the influence. Here’s a quote from “CFO Influence on the Rise” from CFO.com:

Reputation Management

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"The biggest lesson I've learned in 20 years of consulting is that leaders need to know what others are saying about them, or risk losing their job.”

I couldn’t agree more. Where I do disagree, though, is on the methodology. How many people do you know who will really tell you the unvarnished, un-sugar-coated truth when you ask them?

Linked In for CFOs

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My friend and colleague CFO Search Expert Samuel Dergel provided his insights around CFOs using Linked In in his blog.

A Costly Cup of Free Water

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Has anyone NOT seen the Youtube video of the Vante (well, now former) CFO/Treasurer boasting about how he was going to abuse the drive-thru window clerk at Chick-fil-A upon picking up his FRE

Email Insanity

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One of my blog posts focused on the challenges of using a home phone number on your resume. But, what about your email address? That ... may prove to be an even bigger issue for CFOs and Finance Executives.