Cindy Kraft's blog

The Dangers of Using a Home Phone Number

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Well, maybe “funny” isn’t exactly the right word. I mean, it probably wouldn’t be funny to a recruiter if he/she called you with a hot opportunity and your 3-year old picked up the phone, talked for awhile, and then hung up the phone. And actually, you might not think it was funny either ... if you found out about it.

Recruiters - a Necessary Evil for CFOs?

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Say the word “recruiter” to a CFO and you just don’t know what response you might get … but it’s almost always emotive. There is a real love/hate relationship and most of it depends on their most recent experience.

CFOs, Linked In, and Networking

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One of my blog posts focused on offline networking mistakes and fixes.

Networking Mistakes ... and Fixes

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One of the most common negative things I hear from my CFOs when we are creating their strategic job search plan is around networking. Either they don’t have a network, they don’t have time to network, or networking just isn’t their strong suit.

CFOs Are Influencers, but NOT When Unemployed

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CFO Research released a study showing that CFO influence was on the rise. And by a pretty wide margin with 17% indicating their influence was “greatly” enhanced and 55% weighing in at “somewhat” enhanced. Here’s the quote:

Disclose Salary? Never, Sometimes, or Always?

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There is so much confusion around when executives should or should not disclose salary.

CFO Branding

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When I was certified as a Personal Brand Strategist almost 5 years ago, “branding” was relatively new. In fact, it was pretty much unheard of in the Executive Finance market, and CFOs who called me were not interested in hearing about it. Three years later, it became a term about which my clients were open to learning more.

CPA/MBA CFOs Are the Crème de la Crème!

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Or, as Donald Kilinski, global CFO practice leader at DHR International suggests in a recent article in CFO.com ... a CPA who then gets an MBA is the “cat’s meow.”

Marketing Yourself: Short, Sweet, and to the Point

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We have never before lived in an age where attention spans have been so short. Have you noticed that on those occasions (very rare for me) where you’re watching live TV, the segments are ... maybe ... 3 minutes followed by 3-to-5 minutes of 15 or 30-second commercials? And unless those 3 minutes of TV are engaging, our minds have moved on to other things.

Don’t Let Your Smartphone Make You Look ... Not Smart!

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Do you know anyone (except maybe your 2-year old) who doesn’t have a smartphone? Business or personal doesn’t matter ... our world is hurtling toward mobile digital gadgets. Apparently, “designer branded smartphones” are the next big thing.