It’s often challenging just to get a
Tobak’s focus is on C-suite executives who self-destruct on social media because their social media communications focused on their companies. That’s definitely a recipe for serious problems.
From a
For example, if you happen to be a subject matter expert in turning around companies and it is what you would like to do more of in the future, create your social media presence around that topic. Share your depth of knowledge; provide examples of past successes without violating confidentiality; or if you regularly speak on a specific topic, share your slides on your Linked In profile.
Or, if you happen to be passionate around a specific interest or hobby, particularly if the skills that are used in that interest or hobby are some of the same skills you use in and on the job, you could make that the central theme of your digital footprint. Two clients come immediately to mind. One is a competitive tennis player and another one is a serious bike racer. The discipline and teamwork that are required in both sports transcend just the sport.
You can be a social CFO ... particularly if you are leveraging your authentic branded positioning to attract the right kinds of opportunities. Just be smart about it!
Blog post
Overly-Social CFOs?
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