The Wall Street Journal published an article entitled “No More Resumes, Say Some Firms.” While the title is a little exaggerated, I can safely say I’m glad I’m not a resume writer!
The resume is certainly evolving, but it has been evolving for years. Now though, resumes are going head-to-head with branded visibility via social media ... and social media is winning.
What does moving beyond the resume and leveraging social media mean for CFOs? I’m glad you asked.
It might mean the difference between ...
Being found ... or not
Being perceived as embracing change ... or not
Having a Web 2.0 presence ... or holding an outdated resume
Being viewed as someone who understands the text generation ... or a dinosaur heading towards extinction
Creating visibility around subject matter positioning ... or being outflanked by a competitor
Being hunted for great opportunities ... or becoming a full-time hunter in a very competitive market
And most importantly ... branded visibility via social media could mean ...
Trumping the competition because it is so readily apparent that you fit within a company’s culture.
"We are most interested in what people are like, what they are like to work with, how they think.” Christina Cacioppo
P.S. There’s a big difference between a resume writer and a personal brand strategist. You may or may not need a resume one day, but you will absolutely - always - need to understand, and be able to articulate, your compelling value proposition and market differentiation. That’s an investment with a good ROI.
Blog post
The Resume Evolution
Filed Under:
Human Capital