I honestly didn’t think the “Adam Smith brand” could sink any lower than it did following his verbal attack of a Chick-fil-A employee and subsequent firing. Apparently, I was quite wrong.
Smith posted his “apology” video, which is really much more of an “all about me and why I did what I did” video. We are supposed to learn from our mistakes, but rarely do we. Smith certainly didn’t.
Watch - if you can - round 2 of his non-apologetic apology video antics.
He might have done himself SOME good if he had been contrite, actually apologized, and then stopped. But I guess he just can’t help himself ... it’s core to who he is and therefore an overwhelming part of his brand.
The definition of “apology” is “regretful acknowledgment of an offense.” I fail to see how the word “regretful” is evident in this shameless, defensive, and poorly-thought-out move which merely attempts to rationalize his very bad behavior.
This
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Human Capital
