I have listened to the Reach Interview with Michael Port, author of “Book Yourself Solid.” It’s the book that got me seriously thinking about niching and branding my business.
It’s a book I continue to recommend to my
Here are a few gems from that interview ...
--
-- When you know the role you are playing, you are authentically branded
-- The most successful people provide specific solutions to specific problems within a specific targeted audience
-- Personal branding tops Port’s list for understanding who you serve and what you help them do
Port’s “Red Velvet Rope” strategy resonates with me and will probably resonate with you, too. When you are working with your ideal clients or when you have landed in your ideal environment, you do your best work. You love what you do and people are talking about you and how you do what you do.
Alternatively, when you are in an environment that is less than ideal, you can quickly come to feel that your work is not valued and every day feels like one big energy drain.
So here are your three take-aways ...
-- Understand, embrace, and leverage your authentic market differentiation (personal brand); and
-- Get visible to the audience who needs what you do, and will pay - and pay well - to get it; and
-- Begin before you “need” to find that next opportunity. That way, you have the luxury of time to decide if it is your “Red Velvet Rope” or not, and whether to accept it or not!
Blog post
Thinking Big(ger)
Filed Under:
Human Capital