In Q4 of 2009 Proformative launched to an audience of dozens of corporate finance and accounting leaders. Since then we have picked up a few hundred thousand followers. Along the way we have done quite a bit of experimenting with the site to clearly understand and deliver what our constituency wants and needs to be more productive. We added new features, functions, layouts and content. Although it was typically “more, more, more”, we have also stripped out many features that you didn’t like.
Today I would like to introduce you to the new, better Proformative. It is streamlined to offer you precisely the answers and insights you need and the information that allows you to get right back to work and be productive. The new site has a search-centric interface that makes it easier than ever to uncover all the wonderful knowledge on Proformative, and a simpler and more streamlined approach to asking questions, getting answers, and sharing knowledge. To get an overview of the changes I encourage you to take a tour: http://www.proformative.com/tour.
Yes, we’re still cost free, ad free and “noise” free. We’re also still the best place to get answers from trusted peers and subject matter experts who have the knowledge you need because they’ve: Lived it. Done it. Learned from it. We made this change to get better and to continue doing all we can do to make Proformative the preferred knowledge resource for our pre-eminent users.
We thank you for your use and support of Proformative and we hope you find the changes to your liking. And as always, suggestions for continued improvement are very welcome!
Co-founder & CEO, Proformative