Social Media Makes Front Page News

The SEC has approved the use of electronic media such as Facebook and Twitter.  This move doesn’t change the need for accurate and comprehensive information to promote sound investment decisions.  Social media is a viable tactic for communicating changes in the company’s investment characteristics but carries the risk of communicating incomplete information unless it is part of an overall strategy.  Random posts will not promote an informed, orderly market for a company’s stock.  Continuity in all communications remains important regardless of the media or tactic being deployed.