Creating Competitive Advantage: Developing a Roadmap for Sustainable Performance

One of leadership’s primary responsibilities is to develop a strategy that defines a unique and valuable position in your marketplace and provides you company a competitive advantage.  This is easier said than done!  While we would all agree that strategic planning is a critical element for organizational success, strategic planning today is a paradox.  On the one hand, we should make detailed strategic plans with a horizon of a decade or more.  On the other hand, organizations must be adaptable.  What happens when break-through technology, new emerging competitors or global competition change the rules of the game?  How well does your company recognize these changes and adapt to determine a new course of action?   This session will provide you with the ideas, skills and confidence to be more proactive in developing your organization’s strategic plan.