How CFOs are Driving Growth | Atlanta | February 29, 2012
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Overview
Event Details
| Date: | February 29, 2012 |
| Time: | 8:00 AM - 10:30 AM |
| Location: | Atlanta Marriott Suites Midtown 35 14th Street NE Atlanta, Georgia 30309 |
| Cost: | Free |
CFOs are being asked to do more these day, and not just more in their existing roles. CFOs are increasingly looked at as agents of change in an area where we have traditionally not played: growth. CEOs and boards are giving CFOs more product-line responsibility, more GM roles, and more exposure to sales and marketing organizations. Are they grooming CFOs to be CEO? You bet. They are also trying to bring the intelligence formerly reserved for optimizing internal operations into the side of the business that is responsible for top line growth. Are you ready to answer that call? We have experts here to tell you, over an engaging networking and educational breakfast, what they have learned about driving growth in their companies. Participate in an open roundtable and get your questions answered by your peers who have been there.
Agenda
| 8:00 AM | Light Breakfast, Registration, and Networking |
| 8:30 AM | Welcome and Opening Comments Ernie Humphrey, VP Educational Programs, Proformative |
| 8:35 AM | Driving Top Line Growth: What can the CFO do to drive growth? Ernie Humphrey, VP Educational Programs, Proformative |
| 8:50 AM | A finance executive's tale on driving top-line growth by aligning corporate strategy & re-evaluating partnerships CV Sudarshan, Senior Executive, Gorilla Expense |
| 9:05 AM | How do People, Process & Technology Play a Role in Enabling Growth? Jeff Gelderman, Director, Solution Consultants, Host Analytics |
| 9:25 AM | Roundtable Discussion and Q&A Jeff Gelderman, Director, Solution Consultants, Host Analytics CV Sudarshan, Senior Executive, Gorilla Expense Moderated by Ernie Humphrey, VP Educational Programs, Proformative |
| 10:30 AM | Event Adjourns |
Speakers
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Jeff Gelderman Director, Solution Consultants, Host Analytics Jeff brings 13 years of experience in the Corporate Performance Management software space to Host Analytics. Serving in a number of different capacities, he's been a subject matter expert, managed partner programs, and performed account management for FRx Software, Hyperion Solutions, Microsoft, and Host analytics. Prior to beginning his career in CPM software, Jeff leveraged his CPA certification, working in public accounting and in finance for a global manufacturer. Jeff manages a team of seasoned Host Analytics Solution Consultants and resides in Atlanta, GA with his family. |
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Ernie Humphrey VP, Educational Programs Ernie Humphrey has over 15 years of experience in treasury and finance, encompassing working capital management, financial risk management, investment management, financial reporting and acquisition integration management. Ernie currently serves in the role of Vice President, Membership & Marketing at Proformative where his responsibilities include developing and delivering best-in-class, free professional resources for treasury and finance professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive practical experience in the areas of international cash management, global insurance, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University. |
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CV Sudarshan Senior Executive, Gorilla Expense CV is responsible for all aspects of finance, accounting, tax and strategy at Gorilla Expense, an Atlanta based company that offers an innovative T&E expense management solution to corporations of all sizes. CV has worked in the technology industry for more than 15 years with extensive knowledge of financial technology, cloud computing, ERP systems and mobile-based technology. His experience also includes a stint at a global firm that was spun out of Scientific-Atlanta/Cisco, where he held positions in customer management, business development and product management. CV's true passion is growing businesses, offering creative solutions to customers and optimizing various components of corporate finance with minimal disruption. CV earned his BE in Engineering from the University of Bombay, India and a Master’s degree from Syracuse University, NY, where he graduated with a scholarship. CV is also a graduate of the LEAD Atlanta program, managed by Leadership Atlanta, for demonstrating business leadership. |
Sponsors
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Host Analytics offers the only full SaaS Corporate Performance Management (CPM) suite which helps CFO’s drive fact based decision making throughout the organization and put rigor into financial processes. Host Analytics' on-demand CPM solution helps executives see the full implications of decisions—both risk and reward. Finance departments using Host Analytics enjoy lower headcount costs, streamlined budgeting, planning, scenario analysis, financial reporting and consolidation processes. Unlike traditional in-house solutions that require a large capital investment up front and specialized personnel to support them, Host Analytics customers get started by paying an annual subscription fee that includes all maintenance & support. The result is vastly improved decision making and faster returns on their CPM investment. |
Location
Atlanta Marriott Suites Midtown
35 14th Street NE
Atlanta, Georgia 30309
Learning Objectives
After attending this event you will be able to:![]() | Assess how other CFOs are driving growth in their companies |
![]() | Determine how you can use the office of the CFO to build top-line growth |
![]() | Define how to leverage technology to improve your ability spot growth opportunities and to reduce labor-intensive tasks in your group to allow for less time on debits and credits, and more time on company growth |
CPE Information
Prerequisites:
No advanced preparation is required prior to attending this event
Program Level:
Basic
Contact Information:
For more information regarding the event including complaint and program cancellation policies, please contact our offices at (408) 400- 3993 ext. 106, or send an e-mail to events@proformative.com
Delivery Method:
Group-Live
Proformative is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
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