How CFOs are Driving Growth | Minneapolis | April 11, 2012
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Overview
Event Details
| Date: | April 11, 2012 |
| Time: | 8:00 AM - 10:30 AM |
| Location: | The Marquette Hotel 710 Marquette Avenue Minneapolis, MN 55402-2368 |
| Cost: | Free |
Finance leaders are being asked to do more these day, and not just more in their existing roles. Finance leaders are increasingly looked at as agents of change in an area where we have traditionally not played: growth. CEOs and boards are giving finance leaders more product-line responsibility, more GM roles, and more exposure to sales and marketing organizations. They are trying to bring the intelligence formerly reserved for optimizing internal operations into the side of the business that is responsible for top line growth. Are you ready to answer that call? We have experts here to tell you, over an engaging networking and educational breakfast, what they have learned about driving growth in their companies. Participate in an open roundtable and get your questions answered by your peers who have been there.
Agenda
| 8:00 AM | Light Breakfast, Registration, and Networking |
| 8:30 AM | Welcome and Opening Comments Ernie Humphrey, VP Educational Programs, Proformative |
| 8:35 AM | Driving Top Line Growth: What can Executives do to Drive Growth? Mark Richards, Finance Executive and Creator of CandidatesChair |
| 8:55 AM | What Finance can do to Drive Growth Douglas Helm, CFO, Mello Smello, LLC |
| 9:15 AM | How do People, Process & Technology Play a Role in Enabling Growth? Monica Ross, Director of Strategic Projects, Parsons Scott Simon, Regional Sales Manager, Host Analytics |
| 9:35 AM | Roundtable Discussion and Q&A Douglas Helm, CFO, Mello Smello, LLC Mark Richards, Finance Executive and Creator of CandidatesChair Monica Ross, Director of Strategic Projects, Parsons Scott Simon, Regional Sales Manager, Host Analytics Moderated by Ernie Humphrey, VP Educational Programs, Proformative |
| 10:30 AM | Event Adjourns |
Speakers
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Douglas Helm CFO, Mello Smello, LLC Doug Helm is a financial consultant who specializes in business turnaround and restructuring for future success. Doug is the Chief Financial Officer of Mello Smello, LLC, a midsized printing, packaging and promotional company headquartered out of Minneapolis, Minnesota. Prior to Doug’s involvement with Mello Smello, LLC, he consulted as an independent and/or a member of the management staff of various companies managing them through difficult financial times. Doug specialized in closely held businesses whose owners have experienced a change in business environment. Doug gained his experience in the financial consulting from 18 years as a partner in a large national CPA firm. As a partner in that firm he specialized in manufacturing and construction clients. Doug’s functional specialization was in the bankruptcy and reorganization consulting practice. Doug also has an extensive tax and auditing background from his years as a practicing CPA. In addition to the consulting experience, Doug also owned and operated a medium sized construction company. The mechanical contracting company grew to 11 million before it was sold and transferred to other entity. Doug’s education was from the University of Minnesota where he received a Bachelor’s Degree in Accounting. |
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Ernie Humphrey VP, Educational Programs, Proformative Ernie Humphrey has over 15 years of experience in treasury and finance, encompassing working capital management, financial risk management, investment management, financial reporting and acquisition integration management. Ernie currently serves in the role of Vice President, Membership & Marketing at Proformative where his responsibilities include developing and delivering best-in-class, free professional resources for treasury and finance professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive practical experience in the areas of international cash management, global insurance, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University. |
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Mark Richards Finance Executive and Creator of CandidatesChair Mark is currently helping SuccessFactors integrate a company they recently purchased in MN where Mark was the consulting CFO. Mark started off in public accounting 25 years ago and has been in corporate finance roles for the past 20 years. His roles have included being CFO of 6 startup companies, an SVP for Royal Bank of Canada in their US Wealth Management Division, and a Director of International Finance for Carlson Companies. Mark developed Candidateschair.com after a job transition and has been chair of a local finance executive group in MN for 5 years. The site has drawn visitors from over 90 countries and over 25,000 copies of his job search tools have been downloaded from his site. Mark also had two of the most read blog posts on Proformative in 2011. |
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Monica Ross Director of Strategic Projects, Parsons Monica Ross joined Parsons in 2006 and is part of the company’s Senior Management Team. In her role as Director of Strategic Projects, she heads up change initiatives that keep Parsons on the forefront of the industry. Monica also facilitates the business planning cycle, including strategy, goal-setting, and financial planning. Monica has a B.S. in Construction Engineering from the University of Wisconsin-Madison and an M.B.A. in Finance from the University of Minnesota, Carlson School of Management. |
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Scott Simon Regional Sales Manager, Host Analytics Scott has over a decade of experience in the Enterprise Technology Industry. Most recently he has worked at technology giants Oracle and Automatic Data Processing. In his current and previous roles, he has worked with organizations in every industry and of virtually every size to help them reach their technology goals. Scott graduated from the University of Missouri at St. Louis with a BS in Management Information Systems. |
Sponsors
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Host Analytics offers the only full SaaS Corporate Performance Management (CPM) suite which helps CFO’s drive fact based decision making throughout the organization and put rigor into financial processes. Host Analytics' on-demand CPM solution helps executives see the full implications of decisions—both risk and reward. Finance departments using Host Analytics enjoy lower headcount costs, streamlined budgeting, planning, scenario analysis, financial reporting and consolidation processes. Unlike traditional in-house solutions that require a large capital investment up front and specialized personnel to support them, Host Analytics customers get started by paying an annual subscription fee that includes all maintenance & support. The result is vastly improved decision making and faster returns on their CPM investment. |
Location
The Marquette Hotel
710 Marquette Avenue
Minneapolis, MN 55402-2368
Learning Objectives
After attending this event you will be able to:![]() | Assess how other CFOs are driving growth in their companies |
![]() | Determine how you can use the office of the CFO to build top-line growth |
![]() | Define how to leverage technology to improve your ability spot growth opportunities and to reduce labor-intensive tasks in your group to allow for less time on debits and credits, and more time on company growth |
CPE Information
Prerequisites:
No advanced preparation is required prior to attending this event
Program Level:
Basic
Contact Information:
For more information regarding the event including complaint and program cancellation policies, please contact our offices at (408) 400- 3993 ext. 106, or send an e-mail to events@proformative.com
Delivery Method:
Group-Live
Proformative is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
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