Nearly Two-Thirds of C-suite Executives Are Confident in Revenue Growth

A recent survey by Deloitte found only 40 percent of CFOs were optimistic about the outlook of their companies during the second quarter. However, a new study by Report Reserve finds confidence may be greater among CEOs and other C-suite executives.

Specifically, the report found 63 percent of C-level respondents are "more optimistic" about revenue growth over the next year than the previous one, effectively spurning a number of other recent surveys evaluating business confidence.

CEOs cited the need to "expand customer base" and "invest in innovative technologies" as reasons for heightened revenue projections. This year, respondents generally expect to expand in their current market, introduce new products and services and enter foreign markets. However, with consumer sentiment low, weak sales may continue to rack businesses' growth strategies.

Sanford Cockrell, national managing partner of the CFO Program at Deloitte, recently pointed out how achieving growth is becoming more difficult than cost-cutting in the current economy.

"In addition to the continued regulatory overhang and economic uncertainty," he said, "the very real possibility of internal missteps is making CFOs understandably nervous and leading them to invest cautiously and formulate contingency plans."