U.S. Bank Unveils New Mobile Banking Strategy

U.S. Bank has announced several upgrades to its mobile banking strategy, including the debut of a completely new application optimized for iPhone, Android and BlackBerry.

"Customers are blending all of their business into their smartphones, and in many cases, mobile devices are now the first point of entry for consumers," noted U.S. Bank executive vice president Meheriar Hasan. "With this new app, we have made banking even more convenient for our customers by delivering service right to the palms of their hands."

Customers can now acquire the app through traditional marketplaces, by scanning a promotional QR code or requesting a link be sent to their smartphone as they navigate the bank website on their PC.

Within the innovative application, customers will be able to make mobile check deposits, authorize person-to-person payments to anyone in the United States and locate the nearest ATM through GPS capabilities.

According to the latest research from comScore, mobile banking app usage in the U.S. has already grown 46 percent from the fourth quarter of 2010. More than 32 million Americans have already accessed mobile banking services, according to the report, and that market segment is primed for growth as the technology matures.