Execs: Facebook No. 1 Social Marketing Platform

In time with a highly anticipated initial public offering this week, a new survey shows Facebook is the preferred social media site for marketing and advertising executives.

The report by The Creative Group shows more than half of surveyed executives - 56 percent - would choose Facebook if limited to only one social network for marketing purposes. LinkedIn and Google+ took the No. 2 and No. 3 spots with 21 percent and 12 percent of the response, respectively. Twitter was cited by only 4 percent of respondents.

Executives also seemed to agree that updating content and staying fresh is imperative, as most respondents - 29 percent - agreed that not updating it often enough is the most common mistake creative professionals make in social marketing. Nearly one-quarter - 24 percent - cited "providing too much information" as a problem.

"Those in the creative industry tend to blend their professional and personal lives, including interactions they have online," said Donna Farrugia, executive director of The Creative Group.

"Social media profiles have become an important branding and marketing tool for creative professionals.

The news comes as Facebook is expected to report plans for a $10 billion IPO this week.