Reputation Management

Cindy Kraft's Profile
Cindy Kraft (CFO Coach)
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Cindy Kraft
Title: CFO Coach
Company:
| Mar 3, 2010

The first class of my Online ID re-certification class was full of stats that I found quite interesting. If you're interested or curious, please read the post and then let's talk about it. As a finance leader, how do you see managing your online reputation as it relates to your career? Is it important? Crucial? Or, not an impact in any way?

Reference URL: http://bit.ly/aprAgV

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Barrett Peterson's Profile
Barrett Peterson (Manager, Actg Stnds & Analysis, TTX)
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Barrett Peterson
Title: Manager, Actg Stnds & Analysis
Company: TTX
| Nov 6, 2011

Hi Cindy:

Yes, I also have a Proformative account. I agree whole heartedly with your assessment and try to practice brand management. My career stage is "late" and my strategy is now opportunistic.

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Cindy Kraft's Profile
Cindy Kraft (CFO Coach)
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Cindy Kraft
Title: CFO Coach
Company:
| Nov 7, 2011

Thanks for reading and for commenting, Barrett.

Since writing this blog post almost two years ago, many, many more companies are recognizing the importance of branding and how a well-branded candidate makes hiring to culture fit so much easier and effective. Here's my most recent post on CFO Branding: http://www.cfo-coach.com/2011/11/cfo-branding.html.

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