Service Providers
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Be Where Your Buyers Are
Finance and accounting professionals control the products and services purchasing budgets in most companies. If you sell to companies, there is no better channel than Proformative to reach this key demographic for your products and services.
Finance and accounting professionals are hard for service providers to find.
- They won’t answer calls
- They ignore ads (online & off)
- They don’t “hang out” in easy-to-reach groups
- Traditional outreach does not work or is inefficient and costly
CFOs have a hard time finding service providers.
It is difficult for F&A professionals to find service providers. It requires days, weeks or months of reaching out to their personal network, or searching the vast world wide web, and vetting unknown providers. Yet when they need products and services, they need them yesterday — because internal clients such as the CEO, board and executive team do not like to wait for results.
Supply, meet demand
Proformative is the only solution that directly connects F&A professionals with providers when they are actively searching for products and services.
Be part of the community where F&A decision makers spend time and get work done. Proformative makes it easy for members to find service providers in their geography and area of need that fit their requirements.
- On Proformative, you can send your message directly to the prospective buyer of your service
- On Proformative, F&A professionals can easily find:
- What they want
- When they want it
- Providers who are focused on serving their specific requirements
- Endorsements from other F&A professionals
Provider Success Story
Shortly after Proformative launched, John Kogan, the CEO, had a call with a service provider who relayed that his local accounting firm had won new referral business from an endorsement on Proformative. He also mentioned that the small, private CFO on-line forum that John created several years before Proformative is still bearing fruit. “I secured over $150,000 in referral business from that forum in the first three quarters of 2009” he said. That original forum is tiny compared to Proformative (only 50 participants) and has no resources or dedicated B2B marketplace for product and service providers. This is strong confirmation that the new B2B marketplace on Proformative can deliver significant business opportunities for our providers.
Establish a presence with your own company “Mini-Site”
Proformative’s service provider “Mini-Sites” provide rich information for both parties, including an overview of you companies products, services and meaningful facts, as well as company events, recorded seminars and webinars, white papers, profiles of personnel, locations, and detailed contact information. For pricing information and sales inquiries, please contact us via email or call us at (408) 400-3993 x101.
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