Marketing

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David Wittenberg
Title: Decision Architect
Company: Verax Point
 (Decision Architect at Verax Point)
I'm looking for organizations or articles focusing on Finance's strategic support of the Marketing function.  By "strategic support," I mean well beyond traditional financial analysis.  How can we: Build stronger rapport with the marketing...
Anonymous
 (CTO)
I should mention that from past negative experience upper management is extremely sensitive (in general) to expensive niche solutions that go unsupported over time and eventually disappear altogether. To be clear, that is an unchangeable bias. Also, accounting is currently...
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Anders Liu-Lindberg
Title: Finance Manager
Company: Maersk Drilling USA Inc
 (Finance Manager at Maersk Drilling USA Inc)
Maybe you haven't noticed it, but LinkedIn has introduced yet another feature which allows you to tag people, companies etc. in your status updates. Now most people on LinkedIn don't really do status updates like you would on Facebook or other social networks...
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Doug Sleeter
Title: President
Company: The Sleeter Group, Inc.
 (President at The Sleeter Group, Inc.)
Once you have your content organized so that it is easy to reference it’s time to put that highly organized content to some real use. At the last Sleeter conference I had a session with Ruth Perryman where we both talked about how we use Social Oomph to schedule...
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Doug Sleeter
Title: President
Company: The Sleeter Group, Inc.
 (President at The Sleeter Group, Inc.)
  When I was at the Sleeter Accounting Solutions Conference last October I had a conversation with someone who informed me that she had no time to keep up with and manage her social media. I was trying to find a polite way of telling her that in my opinion she...
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Wayne Spivak
Title: President & Chief Financial Officer
Company: SBA * Consulting, LTD
 (President & Chief Financial Officer at SBA * Consulting, LTD)
In a recent blog post by Alan Berkson, he describes what “The New FUD: Full Unwanted Disclosure” has morphed into and how it is effecting the business landscape. His example is the recent wholesale firing of 50 (a total of 190) employees at HMV Group PLC (...
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Phyllis Proffer
Title: Owner, Management Consulting
Company: The Heights Company, LLC
 (Owner, Management Consulting at The Heights Company, LLC)
The SEC has approved the use of electronic media such as Facebook and Twitter.  This move doesn’t change the need for accurate and comprehensive information to promote sound investment decisions.  Social media is a viable tactic for communicating changes in...
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Cindy Kraft
Title: CFO Coach
Company:
 (CFO Coach)
My clients’ success stories are why I do what I do. The money pays the bills, but helping my Finance Chief clients navigate the new job search economy to achieve their desired outcome is, for me, priceless! And so, the conversation with Sarah (not her real name) one...
Member's Profile
Doug Sleeter
Title: President
Company: The Sleeter Group, Inc.
 (President at The Sleeter Group, Inc.)
Twitter can take you places. There is no question in my mind about that. Whether you are searching for information or looking for people who can use information that you can offer them. Today I want to focus on the second part – how you can use twitter to find...