Marketing strategy
Recent Activity
Regis Quirin (Chief Financial Officer Consultant, CMD Capital Formation LLC)
The marketing department is a service that supports the Sales efforts of the organization, by providing tools to foster lead generation and customer retention. Regardless of the geographic reach, a centralized marketing department ensures consistent messaging across...
Kirk Conole (Partner, DCI Solutions)
Yesterday I met with an established and reputable company that had an acrostic of its name with each letter standing for one of their principles. The "L" in their name stood for "Love". Does that strike you as too personal a value for a...
Mark Sphar (CFO, Leader Enterprises)
I am fairly new to the Marketing Agency world and am curious about some operational issues in my agency that seem to be different than other professional services firms. Would love to bend someone's ear w/ similar experience to exchange some best practices. Pleaes...
Regis Quirin (Chief Financial Officer Consultant, CMD Capital Formation LLC)
Since the start of the December 2007 recession, as declared by the National Bureau of Economic Research, companies have had to reduce expenses, due to falling revenues. Strategies included – reduce staff, consolidate locations, scrap projects… A...
Anonymous (Corporate Controller)
I work for a SAAS company that is going through a rapid growth period. We sell our product with Sales reps over the phone. Many of our customers (both big and small. new and old) ask us to make specific enhancements to the product. To the extent that we agree to make...
Anonymous (Director of Finance)
Doug Bennett (President, Freedom Communications Inc)
Not a day goes by without yet another article on deal sites: new launches, billion dollar valuations, or how they are garnering local ad dollars. For a media business, it is hard to figure out if we should be excited about deal sites or scared to death. Clearly there are...
Cindy Kraft (CFO Coach)
I do believe that a credible online and offline presence is key for Chief Financial Officers and other Senior Finance Executives. One of my recruiter friends, Samuel Dergel of CFO2Grow in Canada, added an important comment to my blog post about business cards. It...
Cindy Kraft (CFO Coach)
What image is preceding you ... and is it true?Over the past few months, I’ve noticed many more of my CFO clients choosing branding packages over the standard marketing document packages. Then, as usually happens before I write a blog post, a couple of things along...
