Why Proformative?

A dearth of resources today

Proformative was founded by a long-time corporate finance and accounting professional, John Kogan, and a long-time engineer and engineering leader who has built community-driven applications, Greg Stout. John worked his way from entry-level finance and accounting roles to being a four-time CFO. During his career he has been with companies large and small, public and private. From these tenures and by simply looking around, John realized that finance and accounting are the backbone of virtually all companies. However, there are very few resources available to the professionals in these highly complex and technical positions and they consist mainly of a) friends or co-workers we can email (maybe they know the answer to your question) or b) paid resources such as audit partners, legal counsel and the like. Neither of those groups is likely to provide a variety of real-world feedback in a timely manner, for free.

A wealth of resources on Proformative

That is why we created Proformative. Because we realize that our professional community is our best resource. Anyone who belongs to a community group knows that the community has an incredible range of experience and knowledge. The larger and more open the community, the greater its power. We created Proformative to be the world’s largest and most useful community of corporate finance and accounting professionals — so that we could bring our collective knowledge and experience to bear to answer virtually any question in the finance and accounting realm rapidly, with a variety of viewpoints, and for free. We also wanted to surround our community with useful resources and have done this by creating sections of the Proformative site focused on Jobs, Service Providers, and Resources. Along with the core Discussions area of the site, these four pillars build an incredibly strong foundation for the Proformative community.

Our passion

Finally, we are passionate about what we do. Both John and Greg deeply believe in the power of professional communities and have seen them do great things in the Software Engineering world. We believe that we will make work, and therefore life, better for the finance and accounting community through this free and open resource. Thanks for joining us.