more-arw search

Finance community prefers iPhone, iPad

Recent research shows enterprise users prefer Apple's iPad and iPhone to Andro

Smartphone users appear to have different tastes for mobile technology used for work as opposed to that used for everyday entertainment, according to a recent study.

Enterprise mobility solutions provider Good Technology recently released research on its enterprise customers that found an

Smartphone users appear to have different tastes for mobile technology used for work as opposed to that used for everyday entertainment, according to a recent study.

Enterprise mobility solutions provider Good Technology recently released research on its enterprise customers that found an overall increase in mobile technology deployments, with Apple's iPhone and iPad revealed as the heavy favorites.

This comes as a surprise to some in the industry, as Google's Android mobile operating system, which can be found on a slew of smartphones and tablets, has grown exceptionally faster than any of its competitors and is now regarded as No. 1 in the world.

Since March, 27 percent of new activations among Good Technology's customers have involved iOS devices, compared to 24 percent for Android.

According to John Herrema, senior vice president of corporate strategy at Good Technology, the trend to favor the iPhone for work purposes is especially prevalent in the finance community.

"While Android may be gaining smartphone market share with consumers, our business users are clearly gravitating to the iPad and doing so in large numbers," Herrema said. "This is especially true in the financial services sector, which drove nearly half of all Good's iPad activations over the quarter."

These figures could be headed for a shake up in the next few years. Gartner predicts Apple's tablet market share, which stood at 83.9 percent last year, to drop to a more realistic 47.1 percent by 2015.

To learn more about leveraging technology to evolve the strategic role of Finance, Accounting and Treasury, register early for Proformative's upcoming technology conference, ProformaTech 2013.