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Groupon CFO Predicts More Growth

Groupon CFO Predicts More Growth

The chief financial officer of Groupon, which recently debuted on the Nasdaq after raising approximately $700 million in its initial public offering, said recently that the company's revenue per customer is growing at a significant rate.

The chief financial officer of Groupon, which recently debuted on the Nasdaq after raising approximately $700 million in its initial public offering, said recently that the company's revenue per customer is growing at a significant rate.

CFO Jason Child told CNBC that one reason for this expectation is viral growth, which is becoming an increasingly important factor that could enable the company to capitalize on new initiatives.

Child, when asked about new avenues to explore for growth, pointed to new global expansion programs, including the selling of electronics, as well as continuing to personalize its offerings, according to the news source.

To do this, Child noted that Groupon must look to cater to a wide range of demographics through its daily deal offerings. He added that the company was focused on boosting the amount of money its customers spent on the particular deals.

Child's optimism about Groupon's growth comes after a number of issues stemming from its IPO planning, from losing its chief operating officer to changing its accounting officer twice, according to Reuters.  

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