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Japanese Finance Firms Keen On Social Media, Says Survey

The majority of Japanese firms have started using social media, and finance fi

The majority of Japanese firms have started using social media, and finance firms that have not yet begun to utilize this

The majority of Japanese firms have started using social media, and finance firms that have not yet begun to utilize this technology are interested in the possibilities presented by these platforms, according to a survey conducted by research and consulting firm Celent.

The report provided by Celent, which is named The Advent of Social Media in the Japanese Financial Industry, investigates how these firms use social media platforms. Almost all, or 88 percent, of finance firms are utilizing social media, and roughly half of participants reported using various social media platforms, according to the Celent survey that was used to create the report.

The financial institutions taking part in the poll stated that using social media has bolstered corporate branding efforts, made real-time communication with clients more prevalent and has helped companies to aggregate data on the preferences of their customers.

"Japan's financial institutions should use and analyze the information and opinions garnered via interactions with customers using social media and fully leverage this as a tool in formulating new products and service offerings," KyongSun Kong, who works as an analyst with Celent's Asian Financial Services Group and was the author of the report, said in the statement. 

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