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Jobseekers Need to Look in the Right Places

The job search needs to go through social media.

Today's workforce is well aware of the current and past economic troubles, and are hopeful that a turnaround will help them land more lucrative jobs. However, those aspirations are simply that, hopes and dreams. The two-part Associated Press-NORC Center for Public Affairs Research survey revealed employees who are earning $35,000 or less in their positions are suffering from increasing levels of anxiety because of their positions.

Pessimism Reigning Supreme For Low-Waged Workers
Many employees believed when the outlook began improving for the country their job prospects would be a little more clear, but low-wage workers are not seeing the jobs popping up that they have originally hoped for. According to the research, 67 percent of such members of the workforce said they saw "a little" or "no opportunity" to move up at their jobs, while half of these respondents believed their current positions would give them an opportunity to pursue their professional goals.

Not only are new opportunities failing to give employees who are earning low salaries hope for the future, but it doesn't appear the federal government is doing its part to create these prospects for better careers. The survey demonstrated 65 percent of jobs in the United States that have been created since June 2009 have been ones that were not as lucrative as members of the workforce would like. With fewer high salary jobs out there, it is making it increasingly difficult for Americans to provide for their families.

"Lower-income households have been hit very hard and have not benefited as much from the recovery," Mark Zandi, chief economist at Moody's Analytics, told the AP. "Their real wages are going nowhere. And this is a group that has more debt, fewer assets, is less likely to own a home or stocks and with little capacity to absorb higher gasoline prices."

Can Social Media Be the Answer?
While low-wage workers are seeing it become increasingly difficult to find better jobs, it may be possible they aren't looking in the right places. More employers than ever are using social media as a recruiting tool, and members of the workforce seeking jobs are adjusting their strategies for career advancement.

Jobseekers can find out a lot of information about potential employers on sites such as Facebook, Twitter and LinkedIn, according to a recent infographic created by job information database Glassdoor that cited research conducted by Harris Interactive. Fifty-two percent of companies will highlight growth opportunities on their social media sites, 44 percent will include post information about the firm's 401K plans and 37 percent use social platforms to boast the flexible work schedule that is allowed at the business. Members of the workforce seeking new jobs have the chance to see what employers have to offer right on their social feeds.

Social Recruiting Needs to Stand Out
Social media is proving to be a more useful recruiting tool, but many employees are aware that their company is posting information about jobs on social media. The infographic revealed roughly two-thirds of staff members don't know that their bosses are promoting job openings on their Facebook, Twitter and LinkedIn profiles. Workers who are looking to move up at their businesses may not even know it, but growth prospects are right under their nose on the firm's social networking sites.

Both employers and employees need to understand that social recruiting is becoming a new way people can find the jobs they want, and by failing to adjust to these trends, it may be difficult for both entities to achieve achieve the growth they had hoped for.