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Landing a Finance Job Through Social Media

Landing a Finance Job Through Social Media

Social media can do seemingly anything these days, but among the most significant advantages of these tools is the ability to search for and secure employment opportunities.

The decline of job boards has been well-documented (and somewhat overstated), but there's little doubt that social networking is becoming an all-important means of reaching out to prospective employers and ensuring that one's information is readily available when positions open up.

For finance professionals, social media sites and other similar tools can be particularly effective during the job search as open positions may not be advertised by firms looking to hire. In this sense, having what amounts to a resume online and available for employers to view can be a crucial first step, but there are other proactive strategies that can help finance professionals land a job.

Twitter, for instance, has become one of the most effective ways to monitor news and announcements from a company. While checking the corporate website is still important, Twitter can offer finance professionals real-time information on positions that just recently opened up. Therefore, subscribing to the Twitter feeds of prospective companies is a proactive approach to finding a job.

Apart from simply following potential employers on Twitter, a recent Mashable blog post suggests this tool can also be used to craft a short, succinct resume for potential viewers. A "twesume," as the news source refers to it, can function as a 140-character bio or resume that includes one's profession, goals, accomplishments and a link to a more detailed profile, which can be the true value in the post.

According to FINS, simply sending one's resume to a job ad can prove ineffective for the job seeker these days, as companies are beginning to spend more capital on high-tech recruiting. Additionally, some firms are even using recruiters to scout the profiles of potential candidates for open positions, highlighting once again the importance of having a strong online profile and keeping an up-to-date resume on the internet.

Forbes reports social media is also key to building and expanding one's network, a move that can get one's foot in the door and into a good position in case new openings arise.

"Even better than using social networking reactively when applying for a position is to use the tools to build a broad, proactive network,” John Decker, the executive vice president of a company specializing in executive career management, told Forbes. "Spend some time every week to use social media to raise awareness, remind and refresh their network that they are looking, and convey their brand."

Forbes suggests social media can aid the entire job search process, even after an interview has been obtained. According to the publication, the most important thing candidates need to do after securing an interview is to research the company, a move that can be made by scouring the corporation's social media sites.

Apart from simply understanding more about what the company does and what the open position entails, viewing the social media pages of prospective employers can even give one information about others currently working there. Forbes says this can enable interviewees to gather questions for the person conducting the interview, which is one of the most crucial components.

For finance professionals, social media can show firms that talented individuals with the necessary skill sets are out there waiting to be hired, something that is increasingly important with many CFOs and top-level executives lamenting in recent surveys the fact that their hiring goals are stunted by a lack of available qualified workers.