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Oracle, Microsoft Partnership Could Change Cloud Landscape

More businesspeople look to take advantage of the cloud, and Microsoft and Ora

Oracle recently announced partnerships with Salesforce, NetSuite and Microsoft that will change how people view cloud computing. The companies will use each other's technology to create a more streamlined and simplified experience for users and utilize Oracle's new, much-talked-about 12c database.

"We will be announcing technology partnerships with the … largest and most important SaaS [software as a service] companies and infrastructure companies in the cloud, and they will be using our technology, committing to our technology for years to come," said Larry Ellison, Oracle's CEO, on a recent earnings call before the partnerships were officially announced. "That's how important we are doing 12c. We think 12c will be the foundation of a modern cloud where you get multi-tenant applications with a high degree of security and a high degree of efficiency, you at least have to sacrifice one for the other."

At a recent press conference held by Microsoft and Oracle, the companies detailed how the partnership would change the future of the cloud. The companies noted enterprise clients will now be able to deploy Oracle software on Windows Server Hyper-V or in Windows Azure and still receive support from Oracle.

Salesforce and NetSuite already run on Oracle databases and software, and their partnership with the tech giant doesn't come as a huge surprise. Microsoft, however, is a competitor of Oracle and the two may be partnering to form an alliance against other cloud services and make processes easier for business clients. The cloud has grown in popularity on the backs of smaller, more nimble startups, and larger companies have been playing catchup in recent years by making acquisitions and big moves of their own. While the larger vendors "were once sworn enemies in the sales battlefields, now they are looking for ways to combine their talents and fight to retain market share against a boatload of newcomers from all over the globe," wrote eWeek in an article analyzing the deal.

In this rare form of solidarity, Microsoft offered its support to Oracle. "Microsoft is deeply committed to giving businesses what they need, and clearly that is the ability to run enterprise workloads in private clouds, public clouds and, increasingly, across both," said Steve Ballmer, CEO of Microsoft. "Now our customers will be able to take advantage of the flexibility our unique hybrid cloud solutions offer for their Oracle applications, middleware and databases, just like they have been able to do on Windows Server for years."

New Options for Businesses
One of the results of the deal is the greater number of options business clients now have when it comes to cloud computing. The partnership will make Oracle and Microsoft better able to compete with other popular cloud services, such as those offered by Amazon. This will offer enterprises additional flexibility when it comes to remote storage solutions and make the market even more competitive, forcing other cloud companies to revise their strategies to ensure their corporate clients are better served by their products.

This could also simplify support processes for businesses that already use Microsoft and Oracle products, making cloud computing more attractive to those who previously thought the process too complicated. More thorough and efficient support could lead more companies to employ cloud solutions, rather than relying on more old-fashioned storage techniques. As more companies jump on the remote storage bandwagon, they may find benefits to their internal processes and continue to rely more heavily on cloud options. This can help more businesses enhance their tech solutions, find a storage option that works best for them and ensure they are on top of the latest trends and using new technology to their advantage.