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Strong Company Culture Caters to Success

Company culture must stem from the C-suite.

Investing in innovations in technology, moving into the most start-of-the-art offices and allowing employees to telecommute are all ways to make employees happy, but the question remains, "Are these benefits giving members of the workplace the opportunity to carry out their roles most efficiently?" Susan Lim, a member of the Jones Lang LaSalle global workplace strategy board, and other members of the board don't think the above practices can really foster more productivity.

"The real workplace debate is all about driving culture as a key driver of business performance," said Lim. "To drive the global economy, you've got to create a shared culture aligned with CEO vision. You can't mandate motivation. We should be debating how companies create and sustain culture, community and experience."

Instead of trying to motivate staff with new and shiny objects, Lim and the JLL global workplace strategy board believe that top executives will have the best opportunity to transform their staff with three guiding principles, including building a culture for success that is aligned with the goals and visions of the company CEO

Top Executives Must Share Their Vision
When to senior leaders are detached from the company, there is a better chance the entire workforce can deviate from the path that they set out for the business to follow, stressing the importance of remaining a key cog in the firm even if they aren't around for the day-to-day operations. According to the JLL global workplace strategy board, companies that have CEOs who are focused on culture and are sharing their values with other top decision-makers at the firm will begin to see policies that make sense for the growth and evolution of the business as a whole.

"A shared mission creates a resilient, high performance organization - not specific policies," said Claudia Hamm-Bastow, the JLL global workplace strategy board member heading the Europe, the Middle East and Africa region. "When culture is a strong reflection of the CEO's vision, it creates an underlying bond that encourages managers to translate shared values within local workplace environments, fostering a sense of identity and belonging."

Employees who feel united under polices set forth by the executives will embrace company culture much more than members of businesses that rarely see their the top leaders and are unaware of how their leaders envision the enterprise's direction.

Building a Company Culture Shouldn't Cost a Fortune
Top execuives who are active at their firms understand that they don't need to shower their employees with perks and benefits to get their attention. By making them feel valued every day, executives can provide a little extra to their staff to unite them even further. An article for Fast Company outlined a few initiatives leaders can use to make their workforce feel appreciated.

  • Give employees the options to leave early after they have completed a large report or landed a lucrative client.
  • Allow staff to search the web at their leisure and expect them to be responsible with their freedom.
  • Openly talk about the future with employees and take their accounts into consideration.
  • Recognize members of the team and thank them for their contributions
  • Restrict the ability to curse in the workplace, instead encourage lighthearted conversations.

Creating a company culture with these teambuilding methods is easy for executives who are truly passionate about their work and who are doing all they can to ensure the success of their companies. If execuives aren't dedicating themselves to the job, employees will see right through their attempts to please them.