more-arw search

Yahoo to Acquire Digital Advertising Expert interclick

Yahoo hopes to gain ground on Google and Facebook as a result of its latest ac

Yahoo has come to terms with interclick on a $270 million acquisition agreement that is intended to expand data targeting capabilities and enhance content quality for the technology giant.

The proprietary advertising and technology solutions of interclick have made it an industry leader

Yahoo has come to terms with interclick on a $270 million acquisition agreement that is intended to expand data targeting capabilities and enhance content quality for the technology giant.

The proprietary advertising and technology solutions of interclick have made it an industry leader in data targeting, providing clients with lucrative online advertising strategies across multiple platforms.

"interclick's innovative platform will allow Yahoo to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics," explained Yahoo executive vice president Ross Levinsohn.

Officials contend that the acquired firm's unique data valuation platform will optimize advertising efforts and ensure capital spending is repaid with a strong return on investment.

The companies expect the acquisition to be completed by early 2012, at which time Yahoo will purchase the remainder of interclick's common stock at a value of $9 per share.

According to the BusinessWeek, the move was likely motivated by the sluggish online advertising revenues posted by Yahoo last quarter. The company is also still searching for leadership after firing its CEO in September and hopes to begin closing the gap on competitors such as Google and Facebook. 

Topics: