Everyone is busy these days, with the economic downturn, technology, day to day
External activities:
1. Raising captial and dealing with lenders
2. Speaking on behalf of the company to investors (potential and existing) and customers
3. Staying current & Complying with government regulations
Enterprise Activities:
1. Measuring and reporting financial and operating performance
2. Optimizing capital structure and making decisions on debt, equity, M & A, capex, etc.
3. Planning & Forecasting & company cost
Finance Functions:
1. Financial Reporting
2. Process improvements - all areas you oversee
3. IT Oversight and Strategy
In general if you stay focused on these areas, you capture 90% of what needs done. All of these are performance enhancing activities, for you and your organization. Try to cut back on the noise from other areas and be strategic about how you layer in projects and you will be more successful!