You are forgiven if you thought this blog was about Valentines Day. And no, Valentines Day is not this week, so you can breathe a little easier.
So what am I talking about?
My friend, Cindy Kraft, wrote a blog yesterday about Lessons in Branding from Tim Tebow. Her points are very valid. There is certainly a lot for a
She did get me thinking though. From my perspective, the one thing that differentiates Tebow from other players is Passion.
I speak with a lot of Chief Financial Officers. When I tell people that I speak to CFOs for a living, I often get an eyeroll, a sigh, and a look on their face that says “Oh, that must be boring”.
While some CFOs are bland, the majority of them are not. In many cases, knowing how to speak to them and get them interested and excited, I am able to get them to break through their shell and be themselves for me.
The CFOs that stand out are the ones that love what they do, love the company they work for, love the people they work with and couldn’t think of any other job they could have in the world that could be better then what they are doing right now.
When the passion is gone from their employment, they look for (and find) another one.
These CFOs love their children, their spouse, and their job.
And it shows.