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Webinar Recording

100% Real-Time Cloud Accounting and Revenue Recognition on the Salesforce Platform: FinancialForce Accounting

Date: Thursday, November 7, 2013
Time: 1:00 pm - 2:00 pm EST There are no CPE Credits for this Solution Demonstration.
Discover a cloud-based accounting application that combines the power of Salesforce CRM with a groundbreaking accounting system to provide you greater visibility across your business. FinancialForce Accounting is a comprehensive and innovative financial management system that takes a fresh approach to a traditional finance function. "We had been using Salesforce for some time and after seeing, it made perfect sense to sync the two together seamlessly." Michael Marshall, Accountant, Blackstone Networks. Join Tom Brennan, VP of Marketing at, and Claire Erskine, Solution Specialist at for an in-depth view of FinancialForce Accounting and Revenue Recognition in action.
Learn how companies of all sizes are leveraging FinancialForce accounting to:
Experience a true Opportunity to Cash process: Generate invoices from opportunities in a single click
Realize the benefits of 360 view of your customer record: One Company, one system, one view of the customer for Sales, Services and Finance for improved customer experience
Recognize revenue easier and in less time: Automate even the most complex calculations, guidelines and requirements
Construct & view dashboard snapshots of financial metrics including Revenue, Expense and Cash Analysis, Deferred Revenue, and Receivables/Payables Agings to gain insight into your business


Tom Brennan, Vice President,
Tom Brennan
Vice President,
Tom has over 20 years experience in the financial software space and is a pioneer in the Application Service Provider (ASP) market, serving as a founding board member of the ASP Industry Consortium. Previously, he was vice president of sales and marketing at CODA, Inc. a developer of financial software for multi-national companies. Tom went on to become vice president of sales and marketing at The Taylor Group, where he helped develop the firm into an award winning Microsoft Business Solution partner and Application Service Provider. As the principal of Brennan Marketing LLC, he has provided marketing consulting services to high technology companies including Cisco, Microsoft and UNIT4 CODA. He most recently served as president of Proactis, Inc., where he successfully launched the company’s North American operations. Tom holds a B.S. in Accounting from Mount St Mary’s University and an M.B.A. in Marketing and International Business from American University.
Claire Erskine, Solution Specialist,
Claire Erskine
Solution Specialist,
Claire has over 25 years experience in the software industry, primarily in providing sales support for financial applications. From working with on-premise solutions at Ross Systems, PeopleSoft and Oracle to helping launch at the beginning of the SAAS revolution, she has acquired extensive knowledge of the issues facing organizations today, as well as in the challenges providing software and service solutions to the 21st century marketplace. Claire holds a B.S. in Marketing from the University of Massachusetts.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor - delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed in which they operate and be more responsive along every touch point of a customer’s journey. Founded in 2009 and headquartered in San Francisco, is backed by UNIT4 and
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.