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Webinar Recording

The 5 Finance Secrets to Expanding Your Revenue Growth

Date: Wednesday, February 28, 2018
Time: 2:00 pm - 3:00 pm EST
The results of a new study conducted in collaboration with FinancialForce and CFO Research found that CFOs are retooling their businesses to drive more revenue from professional services, subscription-based services, software and apps delivered as a service, managed services, and usage-based contracts.

In short, the new services economy is transforming finance.

More than a third of the 163 CFO respondents said that subscription-based services have become significantly more important for their companies over the past five years. Roughly the same number (26.9%) see those types of services as an important part of the company’s growth plan over the next two years. Finance is now a seamless business process across the entire organization, placing the finance professional at the heart of enabling and delivering on business growth.
Join us to learn the secrets to expanding recurring revenue growth:
The new services economy: Why more and more businesses are shifting to recurring revenue models
Customer at the center: How developing a customer-centric business model changes everything
New technology: No one can do it alone, which is why technology matters more than ever
New metrics: The new set of metrics finance teams use to measure business health
Artificial intelligence (AI): How real-time analytics, machine learning, and AI will transform how finance teams forecast growth

Speakers

David Krauss, Global Solutions Evangelist, FinancialForce
David Krauss
Global Solutions Evangelist, FinancialForce
David is an accomplished and modern enterprise software marketing and business development executive with almost two decades of experience launching business applications and cloud platforms across the globe.

He has held leadership roles at both larger enterprise software organizations and early stage start-ups, bringing to market new disruptive technologies in areas such as cloud, mobile, BI/analytics, social, and the M2M learning/IoT space.

David has spent the last few years growing several application businesses built on top of the Salesforce platform, including Fairsail's HCM solution (now Sage People); and FinancialForce's ERP and PSA offerings.
Joe Thomas, Evangelist - Analytics, FinancialForce
Joe Thomas
Evangelist - Analytics, FinancialForce
Joe is the Analytics Evangelist for FinancialForce, focused on the benefits of the Einstein platform for Analytics and Artificial Intelligence powering the only customer-centric ERP available today. Joe has implemented and marketed Analytics, AI technology, Business Intelligence and reporting for over 20 years at global organizations such as Oracle, Apple, Autonomy and Merrill Lynch.
Machell Enke, Managing Partner, OpMentors
Machell Enke
Managing Partner, OpMentors
Machell has passion for achieving operational excellence through refining business process and leveraging best of breed technologies. Out of this passion OpMentors was created with the mission to help businesses unlock their true potential.

She draws on experience from her previous roles as a Business Analyst, Accountant and Salesforce Admin to guide clients through the discovery process to ensure they have a technology solution in place that supports their business.

Machell also co-leads the Salesforce Chicago Women in Tech User Group.
Jocelyn Fennewald, Managing Partner, OpMentors
Jocelyn Fennewald
Managing Partner, OpMentors
Jocelyn is Managing Partner and co-founder of OpMentors, a Salesforce and FinancialForce Implementation Consulting firm based in Chicago.

Her primary role at OpMentors is customer engagement and project delivery. In this role Jocelyn works with clients from the design through delivery phase of a project to ensure their technology solution is molded to achieve their business objectives.

Jocelyn is very active in the Salesforce Community as a Salesforce MVP and co-leader of the Salesforce Chicago Women in Tech User Group.
Moderated by: Jess Bozzo, Content Manager, Argyle Executive Forum
Moderated by: Jess Bozzo
Content Manager, Argyle Executive Forum
Jess is the Content Manager for Argyle Executive Forum’s growing CFO virtual division. In her current role, Jess is responsible for the creation and implementation of virtual event themes, overviews, and working with speakers and partners to create engaging and timely content. Prior to joining Argyle, Jess got her start in audience development and marketing with NewBay Media. A graduate of Gettysburg College, and a New Jersey native, Jess currently resides in Hoboken.

Sponsor

Event Sponsor FinancialForce
FinancialForce - Founded in 2009, FinancialForce is the leading Cloud ERP vendor with apps built entirely on the Salesforce App Cloud. The company’s Financial Management, Professional Services Automation (PSA), and Human Capital Management (HCM) offerings provide services-centric businesses with a platform that organizes sales, services, finance and HR entirely around their customers. Headquartered in San Francisco, FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International and UNIT4.

Continuing Education Information

Certified Public Accountant

  • Continuing Education Credit
    1 CPE Credit
  • Field of Study
    Finance
  • CPE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Program Level
    Basic
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
More information about CPE Credits

Continuing Professional Development

  • Continuing Education Credit
    1 Hour
  • Field of Study
    Finance
  • CPE Delivery Method
    Group-Internet
  • Program Location
    Online
More information about Hours

Certified Management Accountant

  • Continuing Education Credit
    1 CE Credit
  • Field of Study
    Finance
  • CE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Program Level
    Basic
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
More information about CE Credits