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Webinar Recording

7 Pitfalls of Subscription Billing (And How to Avoid Them)

Date: Friday, June 5, 2015
Time: 2:00 pm - 3:00 pm EDT
While the subscription business model has become a wildly popular form of delivering products and services, billing issues are often unforeseen and can cause serious side-effects if not prevented or properly addressed. Such issues include transaction taxation, customer churn, credit card fraud, and more.

Join this webinar to explore 7 common pitfalls likely to impact your business and methods for avoiding them. Leading the webinar is many-time CFO Betty Kayton, who will provide first-hand insight into these pitfalls and solutions, along with effective strategies to get in front of or correct issues in a quick, practical manner.
After attending this event you will be able to:
Discuss the tricks and traps of Global & Local commerce including VAT/Sales Tax
Mitigate credit card declines to realize more revenue consistently
Apply the right KPIs and metrics to understand and account for subscription revenue


Betty Kayton, CFO, Recurly
Betty Kayton
CFO, Recurly
Betty has over 25 years of finance experience ranging from strategic planning and fundraising to building infrastructure. Her growth-centric worldview has helped clients including Dropbox, Leapfrog toys and Dropcam. She’s also held senior financial management positions at Fortune 500 companies including Fujitsu and Citicorp. Betty earned her CPA while at Ernst & Young.
Dan Burkhart, CEO, Recurly
Dan Burkhart
CEO, Recurly
Dan co-founded Recurly marshalling his commerce, marketing and business analytics experience to make sophisticated functionality accessible by incorporating superior user experience. Dan’s 16-years of technology experience spans roles including marketing, product, strategic partnerships, business and corporate development for leading commerce and media companies like eBay and NBC.
Moderated by: John Kogan, CEO, Proformative
Moderated by: John Kogan
CEO, Proformative
John has been CFO at four technology companies, a finance executive at Cardinal Health, and in multiple roles at AlliedSignal and Cisco Systems. John has raised over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. As COO at two companies, John also ran Engineering, Manufacturing and Customer Service operations. He has also founded, invested in and been a board member or advisor of a number of companies. John has a B.A. in Economics from Connecticut College and an MBA from the Fuqua School of Business at Duke University.


Event Sponsor Recurly
Recurly - Recurly, Inc. provides enterprise-class recurring billing management for thousands of subscription-based SaaS, Media, Mobile, Productivity, and Publishing businesses worldwide. Businesses like AccuWeather, BarkBox,, Groupon, JibJab Media, HubSpot, Asana, Optimizely,, and Zillow depend on Recurly’s ability to deliver recurring billing automation. Since its launch in January of 2010, Recurly has deployed subscription billing for companies in 32 countries throughout North America and Europe. Recurly, Inc. is PCI-DSS Level 1, SAS 70 / SSAE 16 Compliant, and operates in compliance with the data protection practices outlined in the E.U. Safe Harbor agreement.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.