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Webinar Recording

Achieving Best-in-Class Revenue Operations

Date: Thursday, August 6, 2015
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
When it comes to managing revenue, most CFOs dream of having complete order-to-cash visibility. Revenue leakage, inaccurate revenue projections, high Days Sales Outstanding (DSO), and error prone order processes conspire to put this out of reach at most companies.

Join us as we examine the current state of revenue operations, the complex “ecosystem” of activities, processes and functions involved, and the technical hurdles that limit efficiency, flexibility, innovation, and growth. We’ll share best practices and discuss how leading companies are improving revenue operations using a single cloud platform approach to gain a holistic view of information, systems and resources and better automate their revenue streams.

You will learn:
  • The current state/root causes for poor revenue operations across the order-to-cash cycle
  • Operational and technical hurdles within the “revenue operations ecosystem”
  • Best in class practices that differentiates leaders from laggards
  • How to use a single cloud platform approach to improve/automate revenue operations


Steve Ferranti , Application Development Leadership,
Steve Ferranti
Application Development Leadership,
Steve Ferranti has been at FinancialForce for 5 years and is currently part of the Application Leadership Team at focused on developing Financial Management Applications on the Platform. Steve has more than 25 years of experience implementing accounting and financial applications and has extensive experience as a Salesforce System Administrator. Steve received his Bachelors degree in Economics from the University of New Hampshire and his MBA in Finance from the University of Massachusetts, Amherst.
Moderated by: Blair Cook, Corporate Director, Clarke Inc.
Moderated by: Blair Cook
Corporate Director, Clarke Inc.
Blair Cook is a many-time CFO, corporate director, and educator working with dozens of public and private companies; and professional bodies and post-secondary institutions across Canada.

His career is divided between academic endeavors, such as developing the new certification program for CPA Canada, and working in the corporate world at the highest levels. As an academic-practitioner, he’s a life-long learner who observes and experiments with various financial and management theories in real world context. He shares stories of success and lessons learned to others who share a passion for developing financial leadership competency. Blair’s focus in recent years has been to define and develop a career path for financial professionals aspiring to the Office of the CFO.


Event Sponsor - delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed in which they operate and be more responsive along every touch point of a customer’s journey. Founded in 2009 and headquartered in San Francisco, is backed by UNIT4 and
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There are no CPE Credits for this Solution Demonstration.