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Webinar Recording

Business Analytics, Forecasting, Financial Planning: The Recipe for Impacting Performance across the Enterprise

Date: Wednesday, September 24, 2014
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
Despite the explosion of cloud computing and related technologies, many organizations are still far from where they want and need to be in terms of driving performance. Companies still often make strategic and operational decisions based on incomplete or untimely data, incomplete analysis, and even pure intuition. There is much talk about how to leverage analytics and dynamic forecasting and planning to impact company performance, but how is it actually done?

Join us to discover how companies are aligning process and technology to combine historical and real-time data into what-if scenarios and risk-adjusted forecasts that improve both financial and operational performance, and even putting intuitive statistical analysis in the hands of every company manager and stakeholder to sharpen decision-making across the enterprise. Larry Maisel, President of DecisionVu Group, will illustrate how your company can:

  • Identify key business drivers and risks
  • Measure and monitor metrics that matter
  • Democratize analytics beyond the ivory tower of finance to include operational stakeholders across the enterprise
  • Run intuitive what-if scenario analysis using contextual analysis with recognized planning and forecasting processes to impact performance
After attending this event you will be able to:
Understand the concepts and inter-relationships of business analytics, dynamic planning and forecasting, and employee performance management
Discover how to transition from a static to dynamic planning and forecasting environment that links strategy to operations
Identify opportunities to develop and leverage analytics that deliver timely, relevant and accurate to those who impact financial and operational


Larry Maisel, President, DecisionVu Group, Inc.
Larry Maisel
President, DecisionVu Group, Inc.
Larry Maisel is President of DecisionVu Group, Inc., a management consultancy specializing in Corporate Performance Management, Financial Management, and IT Value Management. He is a seasoned business executive who has successfully demonstrated abilities to provide leadership in Strategy and Financial Management, and Information Technology.

He has extensive industry experiences with global organizations including MetLife, Chase, GE, Boeing, Ford,, and many other Global 1000 industrial and financial service companies. Larry has held senior executive positions at PeopleSoft, and as Executive Partner in Charge of KPMG Consulting’s Strategy and Financial Management Consulting Practice. Larry co-created with Drs. Kaplan and Norton, the Balanced Scorecard Approach. He is an accomplished author, and his most recent book is “Predictive Business Analytics – Forward-looking Capabilities to Improve Business Performance” published by John Wiley & Sons.

He is one of the foremost leaders in the area of Corporate Performance Management and Predictive Business Analytics. Larry is a CPA, CGMA, holds a BA in Economics from New York University and an MBA in Corporate Financial Management from Pace University.
Moderated by: John Kogan, CEO, Proformative
Moderated by: John Kogan
CEO, Proformative
John has been CFO at four technology companies, a finance executive at Cardinal Health, and in multiple roles at AlliedSignal and Cisco Systems. John has raised over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. As COO at two companies, John also ran Engineering, Manufacturing and Customer Service operations. He has also founded, invested in and been a board member or advisor of a number of companies. John has a B.A. in Economics from Connecticut College and an MBA from the Fuqua School of Business at Duke University.


Event Sponsor Tidemark
Tidemark - Tidemark doesn't think that you can move forward while looking back. An historical, database-structured view of the world is not the way businesspeople see the world. They don't have time to learn the intricacies of advanced modeling tools. They don't ask questions in SQL. They need information, now. They need today's context. And they need to know their options and the implications of each—before the decision window closes. Tidemark's unified performance management apps give all decision makers real-time analytics, complete with their personal business contexts. Now they know what if, why, and what to do about it. They can look forward, instead of back. And because Tidemark apps are delivered from the cloud, your team always has what they need, anywhere they happen to be.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.