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Webinar Recording

Calculating Financial Forecast Accuracy

Date: Thursday, March 26, 2015
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
Various studies show that increasing financial forecast accuracy will lead to higher profits, lower inventory levels and a higher share price. By how much varies by industry, time period forecasted, forecast measure, business model and a myriad of other factors that all play into the financial forecast itself. With the speed of business constantly increasing, the ability to determine if financial forecast accuracy was due to better methods or external factors gets harder with every passing year.

This webinar will cover the most common ways financial planning and analysis professionals can measure the accuracy of their financial forecasts. Measures reviewed can be used at the corporate, division or product line level.
After attending this event you will be able to:
Identify financial forecast control measures
Discover how to calculate mean absolute deviation (MAD for short) and Mean Absolute Percentage Deviation (MAPD)
Recognize 3 types of internal financial forecasts
Discover how to calculate cumulative error and average error


Kenneth Fick, CPA, MBA, CFO and VP of Finance & Analysis,  Dreamscape Marketing LLC
Kenneth Fick, CPA, MBA
CFO and VP of Finance & Analysis, Dreamscape Marketing LLC
Kenneth’s experience includes positions within finance, accounting, management and consulting where he has led critical business planning, forensic analysis and strategy initiatives. As a senior leader, financial expert and business partner, Kenneth builds enterprise value by moving ideas from concept to execution by partnering with sales, marketing and operations to identify new revenue streams and profit opportunities that increase EBITDA and expand the business footprint. His prior experience has included leading the company-wide annual budget and quarterly re-forecasting process for a billion dollar marketing communications company that delivered inventive advertising, direct marketing and interactive solutions to prominent brands across North America. He has managed teams responsible for leading corporate and business level analytics including coordinating and leading the annual financial and capital budgeting process, various ad-hoc and standard reporting to senior management and board level executives. Currently, he is the CFO, VP of Finance & Analysis for Dreamscape Marketing, LLC a digital marketing company focused on the specialty medical market. Prior to Dreamscape, he was the Managing Director of a funded start-up consulting firm focused on CFPB compliance for non-depository mortgage banks.
Paul Giardina, Vice President, Tagetik
Paul Giardina
Vice President, Tagetik
Paul is Vice President at Tagetik. He has 15 years of enterprise financial software (CPM) experience including several services and marketing management roles at Hyperion Solutions, now a division of Oracle; and at Cartesis, a Paris-based financial software company (now part of SAP), where he was executive vice president of marketing.
Moderated by: John Kogan, CEO, Proformative
Moderated by: John Kogan
CEO, Proformative
John has been CFO at four technology companies, a finance executive at Cardinal Health, and in multiple roles at AlliedSignal and Cisco Systems. John has raised over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. As COO at two companies, John also ran Engineering, Manufacturing and Customer Service operations. He has also founded, invested in and been a board member or advisor of a number of companies. John has a B.A. in Economics from Connecticut College and an MBA from the Fuqua School of Business at Duke University.


Event Sponsor Tagetik
Tagetik - Tagetik is one of the fastest growing global software companies in the Performance Management industry, with operations in more than 30 countries and over 600 customers worldwide. Tagetik delivers enterprise solutions while providing a ‘boutique’ experience, resulting in the highest level of client satisfaction in the industry.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.