Webinar Recording
Capitalizing on Change: Building a More Strategic Business
Laurie McCabe, Cofounder & Partner, SMB Group
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Duration: 1 Hour
Educational Webinar
Adapting to change has always been a business constant. Today, as the pace of change accelerates, business decision-makers need to be more agile than ever to keep up with change and capitalize on it. During this webinar, learn about key trends that are impacting businesses, and why now is the time to rethink your company’s strategy not only to survive, but also thrive in changing times. SMB analyst Laurie McCabe, Cofounder of SMB Group, will share data and insights from SMB Group’s freshly minted 2017 SMB Routes to Market Survey and other research to help you understand the trends and put them to work for your business.
Recorded Mar 21, 2017

Learning Objectives

Being able to spot trends, and adapt and act quickly and capably provides businesses with a competitive edge. Laurie will share insights about:
Key demographic, attitudinal, and regulatory trends and uncertainties
Why now is the time to assess your company’s strategy to address these challenges
How you can better prepare your business to capitalize on change and deal with uncertainty


Laurie McCabeCofounder & Partner, SMB Group
Laurie McCabe
Cofounder & Partner, SMB Group
Laurie McCabe brings more than 25 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie has earned widespread recognition for her insights into small and medium business (SMB) technology adoption, requirements and challenges. She is a 2016, 2015, 2014, 2013, 2012 and 2011 Small Business Influencer Awards and has been named a Top 200 Thought Leaders in Big Data & Analytics by Analytics Week. Laurie blogs often at http://lauriemccabe.com/ and over 14,000 people follow her on Twitter.
Moderated by: Jess BozzoContent Manager, Argyle Executive Forum
Moderated by: Jess Bozzo
Content Manager, Argyle Executive Forum
Jess is the Content Manager for Argyle Executive Forum’s growing CFO virtual division. In her current role, Jess is responsible for the creation and implementation of virtual event themes, overviews, and working with speakers and partners to create engaging and timely content. Prior to joining Argyle, Jess got her start in audience development and marketing with NewBay Media. A graduate of Gettysburg College, and a New Jersey native, Jess currently resides in Hoboken.


Event Sponsor Concur
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