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Webinar Recording

The CFO’s Dilemma: Choosing the Right Technology Foundation to Deliver Growth

Date: Tuesday, August 26, 2014
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
One of the biggest questions currently facing CFOs is how to best leverage technology to build the strongest foundation for success in an ever demanding leadership role. The finance organization owns what is arguably the most business critical core technology within any organization, including its financial/ERP system. Because so many systems throughout the enterprise rely on these core systems, the technology decisions made by finance leaders impact virtually every part of the company, including sales, marketing and operations.

At the heart of these technology decisions is a strategic choice - whether a ‘best-of-breed’ cloud-based solution or a single software suite will provide the best architectural structure to support, and also enable, the company’s growth trajectory. It’s critically important for CFOs to truly understand which foundation will deliver the most compelling feature set and suitability-to-task, ROI and overall business benefits. Join us and discover the relative merits of integrated cloud-based solutions versus technology suite approaches in helping CFOs overcome hurdles to achieving profitable growth.
After attending this event you will be able to:
Learn to define the value proposition for a best-of-breed versus a technology suite approach for your company
Understand how finance teams can realize the full benefits of the cloud
Discover how to deploy a technology foundation that will scale and adapt to meet your needs


Mark Gervase, Cloud Financials Strategist, Intacct
Mark Gervase
Cloud Financials Strategist, Intacct
Mark is responsible for Intacct’s product positioning, messaging, and go to market strategies with a focus on the software and SaaS industry. Prior to Intacct he marketed mobile collaboration applications for Cisco Systems, specializing in cloud, BYOD, mobile devices and applications, and wireless technologies. Earlier in his career, he worked as a CPA at a large public accounting firm with experience in taxation, audit, forensic accounting, and litigation support with a focus in the sports, entertainment, gaming, and hospitality industries. Mark has a Bachelors Degree in Economics and a Masters in Business Administration from the University of California, Berkeley.
Jeff Kaplan, Founder & Managing Director, THINKstrategies
Jeff Kaplan
Founder & Managing Director, THINKstrategies
Jeff Kaplan is the founder and Managing Director, THINKstrategies. Founded in 2001, THINKstrategies’ is the only independent strategic consulting firm dedicated to helping enterprise IT/business decision-makers, IT solution providers and technology investors achieve their corporate objectives by leveraging the business benefits and new market opportunities created by Cloud Computing and other innovative technology service solutions Its mission is to help clients re-THINK their corporate strategies, refocus their resources and re-align their operations to achieve their business objectives.

Kaplan has nearly 30 years of experience and recognized expertise in IT/network management, SaaS, cloud computing, managed services, telecommunications and outsourcing trends. He has been named among the POWER25 Insightful Bloggers on Cloud according to Evolven.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor Intacct
Intacct - Intacct is the cloud financial management company. Bringing cloud computing to finance and accounting, Intacct's award-winning applications are the preferred financial applications for AICPA business solutions. Intacct applications, in use by more than 8,500+ organizations from startups to public companies, are designed to improve company performance and make finance more productive. Hundreds of leading CPA firms and Value Added Resellers offer Intacct to their clients. The Intacct system includes accounting, contract management, revenue management, project and fund accounting, inventory management, purchasing, vendor management, financial consolidation and financial reporting applications, all delivered over the Internet via cloud computing.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.