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Webinar Recording

CFO’s Guide to Driving Innovation and Profitable Growth

Date: Tuesday, April 5, 2016
Time: 2:00 pm - 3:00 pm EDT
Over the years, the CFO role has broadened dramatically. Today’s financial leaders are required to fund, enable and execute on expansion strategies within a financial model that leads to global success. The office of the CFO can and should be a central player in the expansion and growth discussion at any company. This webinar will arm you with strategies and terminology that can bring you and your team into this conversation with authority.

Join our expert speaker Mark Richards, VP of Finance and Operations, RBA Consulting, to learn how you can lead business innovation and growth from the finance organization via strategy, people, process and technology, and how cloud ERP allows you to gain a single view across the whole business.
After attending this event you will be able to:
Understand expanded financial perspectives on innovation and profitable growth
Understand how cloud ERP gives a single view across the whole business is at hand
Deliver new insights on strategic activities that enable business innovation and growth

Speakers

Mark Richards, VP of Finance and Operations, RBA Consulting
Mark Richards
VP of Finance and Operations, RBA Consulting
Mark’s finance background started with traditional accounting & analysis roles, but really built experience with an ‘outside-in’ approach by becoming heavily engaged in revenue generation, marketing, operations and M&A – with his roles and assignments taking him to 140+ cities in 15 countries. Along the way, Mark has served in roles in business development and marketing, which further helped to deepen his business view to become a better finance executive. He often shares the view that ‘finance is the punchline, with sales and operations being the set-up’, and that to be a good finance executive that you must work to understand the business like the CEO.

Prior to RBA, Mark held a global marketing role at SAP, focusing on cloud-based offering for customer engagement, commerce and finance. He was a start-up CFO for 5 years working across multiple industries, SVP Finance for the Royal Bank of Canada’s U.S. Wealth Management division and International Finance for Carlson Wagonlit Travel.

For Proformative, Mark has been on the Advisory Board since 2009, writer/instructor for careers, and presenter for numerous webinars and CFO Dimensions.
Moderated by: Blair Cook, Corporate Director, Clarke Inc.
Moderated by: Blair Cook
Corporate Director, Clarke Inc.
Blair Cook is a many-time CFO, corporate director, and educator working with dozens of public and private companies; and professional bodies and post-secondary institutions across Canada.

His career is divided between academic endeavors, such as developing the new certification program for CPA Canada, and working in the corporate world at the highest levels. As an academic-practitioner, he’s a life-long learner who observes and experiments with various financial and management theories in real world context. He shares stories of success and lessons learned to others who share a passion for developing financial leadership competency. Blair’s focus in recent years has been to define and develop a career path for financial professionals aspiring to the Office of the CFO.

Sponsor

Event Sponsor Kenandy
Kenandy - Kenandy empowers financial leaders to innovate and expand their business through cloud ERP. Built on the Salesforce App Cloud, Kenandy has redefined ERP by allowing companies to map their business processes and implement customized applications with agility and speed.

With the automation of operational systems including global financials, quote-to-cash, manufacturing, and supply chain, Kenandy customers have the freedom to drive financial innovation and profitable growth. For more information, please visit www.kenandy.com.

Certification is not required to get started, but please let us know which certifications you have.

By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

Continuing Education Information

Certified Public Accountant

  • Continuing Education Credit
    1 CPE Credit
  • Field of Study
    Finance
  • CPE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Program Level
    Basic
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
  • Information
    cpe/qas logo
    Proformative is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
    NASBA – Sponsor Number: 109504
More information about CPE Credits

Continuing Professional Development

  • Continuing Education Credit
    1 Hour
  • Field of Study
    Finance
  • CPE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Information
    Your specific provider of Continuing Professional Development accreditation has final authority on the acceptance of individual courses for CPD credit.
More information about Hours

Certified Management Accountant

  • Continuing Education Credit
    1 CE Credit
  • Field of Study
    Finance
  • CE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Program Level
    Basic
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
More information about CE Credits