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Webinar Recording

A CFO’s Journey to Successfully Scaling a Growth Company with Cloud Technology

Date: Wednesday, March 11, 2015
Time: 2:00 pm - 3:00 pm EDT
Given the punishing pace of today’s business, growing companies need transparency into their operations and market opportunities in order to scale revenue and profitability in step with the organization’s growth trajectory. Technology is a key enabler of rapid growth, and as a finance leader you need to understand what technologies are available to help you scale the critical finance components of your growing enterprise.

Join us as Anand Misra, Sr. Manager, Product Marketing, NetSuite discusses the importance of moving your finance and operating systems to the cloud, and Charles Best, Chief Accounting Officer of BlackLine Systems, reveals how he leveraged technology to position his company for success by delivering the ability to:

  • Understand customers better to improve service and innovation
  • Scale their business rapidly with organic and inorganic growth
  • Respond nimbly to market and customer dynamics
  • Make intelligent decisions with data-driven insight
  • Keep pace with the speed of business
After attending this event you will be able to:
Define what it takes to deliver business transformation from the Office of the CFO
Identify opportunities to leverage technology to increase the strategic impact of Finance at your company
Determine your company’s business system needs to meet key strategic objectives and where gaps exist in your current levels of systems functionality


Charles Best, CPA, Chief Accounting Officer, BlackLine Systems
Charles Best, CPA
Chief Accounting Officer, BlackLine Systems
As CAO, Charles is responsible for managing day-to-day accounting operations including monthly, quarterly and year-end closes; sales, use and income taxes; financial audits; SEC reporting and Internal Audit activities (such as SOX 404), as well as setting up overseas subsidiaries as the company continues its rapid international expansion plans for BlackLine Systems. He is a Certified Public Accountant with more than 20 years of experience as a finance and operational executive specializing in helping companies scale and grow their businesses. Prior to joining BlackLine, Charles served as CFO for Interlink Electronics and BioSource International. Charles holds a Bachelor of Science degree in Business Administration from San Diego State University.
Anand Misra, Sr. Manager, Product Marketing, NetSuite
Anand Misra
Sr. Manager, Product Marketing, NetSuite
Anand Misra is a Sr. Manager, Product Marketing with NetSuite. He has over 13 year’s experience in product marketing and product management. Anand has helped launch multiple new products over the years. Prior to joining NetSuite, Anand was a Sr. Product Marketing Manager at ADP. His work experience also includes roles at Thomson Reuters, Wolters Kluwer and a few start-ups. He holds a BS in Biology, MS in Communication and Journalism and MBA in Banking & Finance from Hofstra University, NY.
Moderated by: Ernie Humphrey, President & CFO, Biz Dimensions, Inc.
Moderated by: Ernie Humphrey
President & CFO, Biz Dimensions, Inc.
Ernie currently serves in the roles of President & CFO for Biz Dimensions, Inc. In this role Ernie develops and executes marketing and business development strategies to teach businesses “the business of doing business”.

Ernie is also the CEO, 360 Thought Leadership Consulting. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs.

Previously, Ernie served as the Vice President, Educational Programs for Proformative, and as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has a BS and MS in Economics both from Purdue University


Event Sponsor NetSuite
NetSuite - Founded in 1998, NetSuite Inc. (NYSE: N) is the leading provider of cloud computing business management software suites for growing and mid-size businesses. Thousands of customers globally use NetSuite's online products and professional services to manage all key business operations—including customer relationship management (CRM), order fulfillment, inventory, accounting/ERP and finance, product assembly, ecommerce, website management and employee productivity—in a single web-based system.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

Continuing Education Information

Certified Public Accountant

  • Continuing Education Credit
    1 CPE Credit
  • Field of Study
    Specialized Knowledge
  • CPE Delivery Method
  • Program Location
  • Program Level
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
  • Information
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    Proformative is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:
    NASBA – Sponsor Number: 109504
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