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Webinar Recording

The CFO's Dilemma: Choosing the Right Foundation For Complex Financial Processes

Date: Wednesday, March 26, 2014
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
Across industries, businesses are facing unprecedented challenges to deliver growth and profitability in an increasing dynamic environment. To rise to this increasing pressure, CFOs in these organizations are looking to more robust financial management.

Perhaps the biggest question lies with the CFO of a small and medium-sized organization. He or she will need to decide whether to select ‘best-of-breed’ applications or a software suite as they look to optimize the technology foundation for their processes. Which approach will deliver the features and suitability-to-task and the greatest overall business benefits?

Join us as we debate the software suite vs. best-of-breed solutions approaches. Understanding the tradeoffs has never been more critical.
After attending this event you will be able to:
Learn how to realize deeper functionality and faster financial system rollouts - without unnecessary costs and risks.
Discover opportunities for efficiency and integration with cloud financial software and your existing enterprise applications.
Understand how organizations can realize the full value from the their financial applications.


Mark Gervase , Cloud Financials Strategist, Intacct
Mark Gervase
Cloud Financials Strategist, Intacct
Mark is responsible for Intacct’s product positioning, messaging, and go to market strategies with a focus on the software and SaaS industry. Prior to Intacct he marketed mobile collaboration applications for Cisco Systems, specializing in cloud, BYOD, mobile devices and applications, and wireless technologies. Earlier in his career, he worked as a CPA at a large public accounting firm with experience in taxation, audit, forensic accounting, and litigation support with a focus in the sports, entertainment, gaming, and hospitality industries. Mark has a Bachelors Degree in Economics and a Masters in Business Administration from the University of California, Berkeley.
Jeff Kaplan , Founder & Managing Director, THINKstrategies
Jeff Kaplan
Founder & Managing Director, THINKstrategies
Jeff Kaplan is the founder and Managing Director, THINKstrategies. Founded in 2001, THINKstrategies’ is the only independent strategic consulting firm dedicated to helping enterprise IT/business decision-makers, IT solution providers and technology investors achieve their corporate objectives by leveraging the business benefits and new market opportunities created by Cloud Computing and other innovative technology service solutions Its mission is to help clients re-THINK their corporate strategies, refocus their resources and re-align their operations to achieve their business objectives.

Kaplan has nearly 30 years of experience and recognized expertise in IT/network management, SaaS, cloud computing, managed services, telecommunications and outsourcing trends. He has been named among the POWER25 Insightful Bloggers on Cloud according to Evolven.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor Intacct
Intacct - Intacct is the cloud financial management company. Bringing cloud computing to finance and accounting, Intacct's award-winning applications are the preferred financial applications for AICPA business solutions. Intacct applications, in use by more than 8,500+ organizations from startups to public companies, are designed to improve company performance and make finance more productive. Hundreds of leading CPA firms and Value Added Resellers offer Intacct to their clients. The Intacct system includes accounting, contract management, revenue management, project and fund accounting, inventory management, purchasing, vendor management, financial consolidation and financial reporting applications, all delivered over the Internet via cloud computing.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.