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Webinar Recording

A CFO's Guide to Building a Subscription Revenue Portfolio

Date: Friday, October 2, 2015
Time: 2:00 pm - 3:00 pm EDT
The subscription business model has emerged as an imperative for driving predictable revenue streams within an unpredictable economic environment. Board members, investors and your own company’s leaders expect to see benchmarks, as well as intelligence around top-performer metrics and KPIs, in order to understand the business and its most effective growth strategies.

Long time CFO, Mark Resnick, will share his financial insights and best practices to thrive in the subscription-based economy. He will be joined by technology expert, Doug Smith, who will highlight how successful companies are transforming their subscription businesses into competitor portfolio envy.

We will discuss:
  • KPIs of a robust subscription revenue portfolio
  • Industry benchmarks for acquisition, churn, ACLV, growth efficiency, and more
  • Best practices among leading subscription businesses
  • Strategies to mitigate churn, an ever-present and oft-ignored factor in revenue loss
After attending this event you will be able to:
List KPIs of a robust subscription revenue portfolio
Recognize industry benchmarks for acquisition, churn, ACLV, growth efficiency, and more
Identify best practices among leading subscription businesses
Identify strategies to mitigate churn, an ever-present and oft-ignored factor in revenue loss

Speakers

Mark Resnick, Chief Operating Officer and Chief Financial Officer, Vindicia
Mark Resnick
Chief Operating Officer and Chief Financial Officer, Vindicia
Prior to joining Vindicia, Mark served as the Chief Operating Officer and Chief Financial Officer of Transera Communications, Inc., an enterprise-class on-demand contact center software company. He also was the Chief Financial and Chief Operating Officer of Coremetrics, Inc., a leading on-demand web analytics and marketing optimization solutions company. Before joining Coremetrics, Mark was the Chief Financial Officer of CrossLogix, Inc., an enterprise-class software provider that developed sophisticated software access management to web and legacy applications. While there, he was an integral member of the team that negotiated the sale of CrossLogix to BEA in February 2003. Mark holds a Bachelor’s degree in Law and Economics from the University of California, Berkeley.
Doug Smith, Senior Vice President, Technology Expert, Vindicia
Doug Smith
Senior Vice President, Technology Expert, Vindicia
Doug has over 20 years of experience in technology development and professional services in enterprise software and telecommunications. His primary areas of focus are professional services practice development and enterprise-scale integration strategy. Prior to joining Vindicia, Doug was responsible for technology assessment and product portfolio strategy for Openwave Systems in the Office of the CTO. Doug worked in Accenture’s telecommunications practice, delivering billing and customer care platforms for global brands. Doug also has led technology development at several early-stage start-ups. Doug has a Bachelor of Science degree in Computer Science from Purdue University.
Moderated by: John Kogan, CEO, Proformative
Moderated by: John Kogan
CEO, Proformative
John has been CFO at four technology companies, a finance executive at Cardinal Health, and in multiple roles at AlliedSignal and Cisco Systems. John has raised over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. As COO at two companies, John also ran Engineering, Manufacturing and Customer Service operations. He has also founded, invested in and been a board member or advisor of a number of companies. John has a B.A. in Economics from Connecticut College and an MBA from the Fuqua School of Business at Duke University.

Sponsor

Event Sponsor Vindicia
Vindicia - Vindicia is a leading provider of SaaS-based subscription billing and recurring payment solutions. The company brings enterprise-class innovation to consumer-facing subscription billing to help digital companies acquire and retain more customers by making payments seamless, secure and easy. Vindicia keeps customers connected to the subscription services they love, and companies connected to the subscription revenues they need.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

Continuing Education Information

Certified Public Accountant

  • Continuing Education Credit
    1 CPE Credit
  • Field of Study
    Specialized Knowledge
  • CPE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Program Level
    Basic
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
  • Information
    cpe/qas logo
    Proformative is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
    NASBA – Sponsor Number: 109504
More information about CPE Credits