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Webinar Recording

Cloud Financial Apps Then and Now: Study Reveals Why CFOs Are Cloud Ready

Date: Thursday, October 31, 2013
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
The adoption rate of cloud financial applications continues to explode at companies of all industries and sizes. CFOs at these companies are leveraging these applications to drive growth and competitive advantage. Join Brian Sommer, accounting software expert, and founder of Vital Analysis and Tom Brennan, VP,, as they discuss the findings of in-depth interviews with CFOs and a subsequent research report, revealing how attitudes towards cloud financials have changed in recent years, and why the adoption rates are rising. They’ll highlight the unique, often enlightening perspectives on why CFOs are embracing cloud financial systems today and the specific benefits they are seeing from their implementations.
After attending this webinar you will be able to:
Understand the top reasons why executives made the shift to the cloud - then (3 years ago) and now
Why cloud financials have fast become the preferred solution over on-premise systems
Understand the future path of cloud financial systems in building a more connected front and back office


Tom Brennan, Vice President,
Tom Brennan
Vice President,
Tom has over 20 years experience in the financial software space and is a pioneer in the Application Service Provider (ASP) market, serving as a founding board member of the ASP Industry Consortium. Previously, he was vice president of sales and marketing at CODA, Inc. a developer of financial software for multi-national companies. Tom went on to become vice president of sales and marketing at The Taylor Group, where he helped develop the firm into an award winning Microsoft Business Solution partner and Application Service Provider. As the principal of Brennan Marketing LLC, he has provided marketing consulting services to high technology companies including Cisco, Microsoft and UNIT4 CODA. He most recently served as president of Proactis, Inc., where he successfully launched the company’s North American operations. Tom holds a B.S. in Accounting from Mount St Mary’s University and an M.B.A. in Marketing and International Business from American University
Brian Sommer, Founder and CEO, Vital Analysis
Brian Sommer
Founder and CEO, Vital Analysis
Brian is a ZDnet columnist and renowned accounting software expert. Prior to his current role at Vital Analysis, Brian served as a senior partner at Accenture. Brian has sold, designed and implemented massive IT solutions around the world and has been active on the industry speaking circuit on every major continent. Brian experience has him culturally attuned to technology buyers around the world and as such he has written extensively on business value and ROI. He is recognized as an expert on technology ROI, and has written several magazine articles for prestigious publications like Optimize, Wall Street Journal Europe, etc. and is a regular columnist for ZDnet with his column, Software and Services Safari.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor - delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed in which they operate and be more responsive along every touch point of a customer’s journey. Founded in 2009 and headquartered in San Francisco, is backed by UNIT4 and
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.