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Webinar Recording

The Necessity of Competitive Benchmarking

Date: Thursday, December 10, 2015
Time: 2:00 pm - 3:00 pm EST
Competitive benchmarking, the practice of comparing a business's performance against its competitors, is a mainstay at most companies once a certain scale is achieved. Yet, benchmarking practices continue to be more of an art form than a science, often times resulting in key insights being missed and leaving you to wonder if the whole exercise is futile. When done correctly, however, benchmarking can systematically reveal performance gaps and improvement opportunities, highlight competitor strategies that need to be countered, and provide the right context from which to think more deeply about strategy.

Attend this webinar to learn about the types of performance that should be benchmarked and how to build a repeatable analytical framework. Unlock the proven combination of financial, internal operational data, and external 3rd party information to gain a competitive edge from performance benchmarking.
After attending this event you will be able to:
Recognize the types of performance that should be benchmarked.
Understand how to build a repeatable analytical framework.
Identify the proven combination of financial, internal operational data, and external 3rd party information to gain a competitive edge from performance benchmarking.

Speakers

Colby Moosman, Principal Financial Officer & Vice President of Operations, Tidemark
Colby Moosman
Principal Financial Officer & Vice President of Operations, Tidemark
Colby Moosman joined Tidemark in November 2013 after more than four years at American Airlines, where he advanced through a series of crucial Finance roles. While there, he directed financial planning and analysis activities during the airline’s Chapter 11 bankruptcy and developed an innovative corporate planning concept that resulted in the largest commercial aircraft order in history, a critical step in American Airlines’ turnaround. He also led restructuring-driven “fresh start” valuations and the accounting team’s merger integration efforts. Colby holds a MBA and master’s degree in Accounting from Southern Methodist University’s Cox School of Business. He also holds a bachelor’s degree in Finance from Louisiana State University.
Iain Hassall, VP Finance & Corporate Controller, Zuora
Iain Hassall
VP Finance & Corporate Controller, Zuora
Mr. Hassall has served as Zuora’s VP of Finance and Corporate Controller since 2010 and is responsible for its worldwide Accounting, FP&A and Contract Management functions. Zuora is the leading subscription management platform, enabling companies in the Subscription Economy to manage the entire customer lifecycle from initial quoting, to billing and renewals, to the finance implications of its transactions.

During his tenure at Zuora, Mr. Hassall has assisted in raising over $100M venture capital funding. Prior to joining Zuora, Mr. Hassall was a Senior Audit Manager for KPMG, focusing on SaaS and Software clients in both the USA and Australia. Mr. Hassall earned his degree in Commerce from the University of New South Wales in Australia and is a Certified Public Accountant in the USA and Chartered Accountant in Australia (both inactive).
 Chris Garber, VP, FP&A and Investor Relations, Acxiom
Chris Garber
VP, FP&A and Investor Relations, Acxiom
Chris Garber is VP of FP&A and Investor Relations at Acxiom where he is responsible for the FP&A, Business Intelligence and Investor Relations groups. Chris has extensive hands-on operational experience leading cross functional teams through rapid growth and global expansion and a successful track record of enabling scale and profitable growth in both public and private technology companies.
Moderated by: John Kogan, CEO, Proformative
Moderated by: John Kogan
CEO, Proformative
John has been CFO at four technology companies, a finance executive at Cardinal Health, and in multiple roles at AlliedSignal and Cisco Systems. John has raised over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. As COO at two companies, John also ran Engineering, Manufacturing and Customer Service operations. He has also founded, invested in and been a board member or advisor of a number of companies. John has a B.A. in Economics from Connecticut College and an MBA from the Fuqua School of Business at Duke University.

Sponsor

Event Sponsor Tidemark
Tidemark - Tidemark doesn't think that you can move forward while looking back. An historical, database-structured view of the world is not the way businesspeople see the world. They don't have time to learn the intricacies of advanced modeling tools. They don't ask questions in SQL. They need information, now. They need today's context. And they need to know their options and the implications of each—before the decision window closes. Tidemark's unified performance management apps give all decision makers real-time analytics, complete with their personal business contexts. Now they know what if, why, and what to do about it. They can look forward, instead of back. And because Tidemark apps are delivered from the cloud, your team always has what they need, anywhere they happen to be.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

Continuing Education Information

Certified Public Accountant

  • Continuing Education Credit
    1 CPE Credit
  • Field of Study
    Finance
  • CPE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Program Level
    Basic
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
  • Information
    cpe/qas logo
    Proformative is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
    NASBA – Sponsor Number: 109504
More information about CPE Credits

Continuing Professional Development

  • Continuing Education Credit
    1 Hour
  • Field of Study
    Finance
  • CPE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Information
    Your specific provider of Continuing Professional Development accreditation has final authority on the acceptance of individual courses for CPD credit.
More information about Hours

Certified Management Accountant

  • Continuing Education Credit
    1 CE Credit
  • Field of Study
    Finance
  • CE Delivery Method
    Group-Internet
  • Program Location
    Online
  • Program Level
    Basic
  • Prerequisites
    No advanced preparation or prerequisites are required for this course.
More information about CE Credits