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Webinar Recording

Defining Success in the Subscription Economy: Metrics that Matter

Date: Wednesday, November 5, 2014
Time: 2:00 pm - 3:00 pm EST There are no CPE Credits for this Solution Demonstration.
Subscription-based business models are taking hold across a wide variety of industries. The attractiveness of more predictable revenue streams and increased company valuation are compelling--however, the financials of subscription-based businesses are dramatically different from that of their predecessors. Metrics that define success for companies modeled on recurring revenue are not the traditional metrics that have defined success in the pre-subscription economy. Savvy CFOs know the best-managed subscription businesses rely on a new core set of key metrics to improve daily operational performance, increase productivity, and drive profitability. Is your financial software giving you the right visibility into the metrics you need to deliver optimal business performance in the subscription economy?

Join Dave Key, Managing Director, Cloud Strategies and Mark Gervase, Cloud Financials Strategist, Intacct as they explain:

  • Key metrics for subscription businesses, their underlying drivers, and why they matter
  • Current benchmarks for revenue growth rate and sales and marketing expense
  • The critical importance of real-time visibility into business performance and KPIs
After attending this event you will be able to:
Discover the key SaaS KPIs, their underlying drivers and why they matter
Define the actions your company should take to effectively manage your subscription business
Discover why going deeper than backward-looking GAAP-based financials is needed to get a true view of the financial health of any subscription-based business


Dave Key, Managing Director, Cloud Strategies
Dave Key
Managing Director, Cloud Strategies
Dave Key is a renowned SaaS thought leader who has built and advised SaaS companies for the last 14 years. Dave currently assists companies with their SaaS strategy and execution to thrive in a world moving to the cloud and mobile platforms. Dave was on the founding teams of FileNet (acquired by IBM for $1.6B), FieldCentrix, and YouMail. As the founding head of software at FileNet, Dave’s team created the world’s first production Enterprise Content Management System (ECM), and the world’s first Business Process Management (BPM) software. Dave was the founding CEO of YouMail, the second largest independent voicemail and smart phone personal digital assistant app. Dave was also Chairman of Zeacom Inc., a leading SMB contact center company.

Dave has spearheaded strategic alliances of leading technology companies including Oracle, IBM, and Microsoft. Dave has an undergraduate degree in computer science from UC Riverside and has an MBA, Beta Gamma Sigma, from the UC Irvine Merage School of Business. He is on the advisory board of the UC Riverside School of Engineering.
Mark Gervase, Cloud Financials Strategist, Intacct
Mark Gervase
Cloud Financials Strategist, Intacct
Mark Gervase is a Cloud Financials Strategist with Intacct, focused on the Software and SaaS industry. Mark has spent over 10 years in Silicon Valley marketing cloud, mobile, and collaboration technologies. Early in his career, Mark was a CPA at a large public accounting firm and worked with numerous CFOs and Controllers on M&A, data analysis, litigation support, and tax consulting.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting and as the Educational Programs Leader for Proformative. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs by delivering comprehensive marketing services and business development strategy consulting. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor Intacct
Intacct - Intacct is the cloud financial management company. Bringing cloud computing to finance and accounting, Intacct's award-winning applications are the preferred financial applications for AICPA business solutions. Intacct applications, in use by more than 8,500+ organizations from startups to public companies, are designed to improve company performance and make finance more productive. Hundreds of leading CPA firms and Value Added Resellers offer Intacct to their clients. The Intacct system includes accounting, contract management, revenue management, project and fund accounting, inventory management, purchasing, vendor management, financial consolidation and financial reporting applications, all delivered over the Internet via cloud computing.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.