Webinar Recording
Elevate Your Subscription Lifecycle: Simplifying Billing and Revenue Management Under the New Revenue Recognition Standard
Robert Kugel, SVP & Research Director, CFO & Business Research, Ventana Research
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Duration: 1 Hour
Educational Webinar
Companies that bill monthly for only a moderately complex set of services will find that software with dedicated subscription billing functionality can provide their marketing and sales groups with a high degree of flexibility in creating offerings while reducing accounting department workloads. These companies are also likely to find that software specifically designed for subscription billing can facilitate their accounting and adoption of the new revenue recognition standard (ASC-606 in the United States and IFRS 15 in countries that use International Financial Reporting Standards) that will start going into effect in 2017 for public traded companies and for all organizations in 2018.

Join Robert Kugel, SVP and Research Director at Ventana Research, and Raphael Bres, General Manager of Financial Management Applications at FinancialForce, as they discuss the implications of the new revenue recognition standard and discover modern cloud-based technology solutions that can automate and centralize your subscription billing, recurring revenue and revenue recognition.
Recorded Oct 20, 2016

Learning Objectives

After attending this event you will be able to:
Recognize if your company could benefit from software with dedicated subscription and usage billing functionality
Understand the advantages of managing subscription contracts on an end-to-end basis – from negotiation, billing, collection and renewal
See what will drive revenue recognition complexity under the new accounting standard for contracts and how to transition to the new standard
Appreciate why standalone spreadsheets are no longer acceptable for managing subscription, recurring revenue and revenue recognition


Robert KugelSVP & Research Director, CFO & Business Research, Ventana Research
Robert Kugel
SVP & Research Director, CFO & Business Research, Ventana Research
Rob heads up the CFO and business research focusing on the intersection of information technology with the finance organization and business. The financial performance management (FPM) research agenda includes the application of IT to financial process optimization and collaborative systems; control systems and analytics; and advanced budgeting and planning. Prior to joining Ventana Research he was an equity research analyst at several firms including First Albany Corporation, Morgan Stanley, and Drexel Burnham, and a consultant with McKinsey and Company. Rob was an Institutional Investor All-American Team member and on the Wall Street Journal All-Star list. Rob has experience in aerospace and defense, banking, manufacturing and retail and consumer services. Rob earned his BA in Economics/Finance at Hampshire College, an MBA in Finance/Accounting at Columbia University, and is a CFA charter holder.
Raphael BresGeneral Manager, Financial Management Applications, FinancialForce
Raphael Bres
General Manager, Financial Management Applications, FinancialForce
Raphael Bres is General Manager of the Financial Management applications at FinancialForce. He brings more than 20 years of experience in Financial Applications Development, Planning and Strategy. Prior to joining FinancialForce, Raphael held senior management ERP positions at companies such as Workday, Microsoft and Oracle/PeopleSoft. Raphael started his career at Deloitte Audit, then Deloitte Consulting, implementing ERP globally. Raphael holds a Master of Science in Economics and a Master of Science in Information Systems from the University of Paris-Dauphine.
Willie HungProduct Strategy Manager, FinancialForce
Willie Hung
Product Strategy Manager, FinancialForce
Willie has more than a decade of experience in the enterprise software industry, primarily with developing software-as-a-service applications for companies with subscription billing business models. In his position as Product Strategy Manager with FinancialForce, Willie has played an instrumental role in developing the product lifecycle and roadmap, helping clients to implement billing, commerce and finance capabilities for their subscription businesses.
Lindsey SmithSenior Project Manager, Argyle Executive Forum
Lindsey Smith
Senior Project Manager, Argyle Executive Forum
Lindsey is the Senior Project Manager and Manager of Event Production for Argyle Executive Forum’s growing virtual division. She has been with Argyle since 2011 as a part of the Meeting Management & Operations team.

Prior to Argyle, Lindsey worked for ARAMARK in various locations and capacities – most recently as the Assistant Concessions Manager at the Oakland Coliseum.

A Virginia native, Lindsey holds a Bachelor of Business Administration degree with a concentration in Hospitality & Tourism Management from James Madison University and a minor in Exceptional Education. She is based in Texas.


Event Sponsor FinancialForce
FinancialForce - Founded in 2009, FinancialForce is the leading Cloud ERP vendor with apps built entirely on the Salesforce App Cloud. The company’s Financial Management, Professional Services Automation (PSA), and Human Capital Management (HCM) offerings provide services-centric businesses with a platform that organizes sales, services, finance and HR entirely around their customers. Headquartered in San Francisco, FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International and UNIT4.

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