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Seminar Recording

Embracing the Subscription Economy – a CFO’s Guide

Date: Thursday, February 13, 2014
Time: 1:15 pm - 2:15 pm EST There are no CPE Credits for this Solution Demonstration.
Companies like Zipcar, Netflix and Amazon Web Services have shaken up the business landscape. Subscription-based businesses are redefining how companies are going to market and monetizing their products. Has your company already embraced this approach or are you contemplating pivoting your business? If so, the technological aspects of running a business in the Subscription Economy are just the beginning.

In this session, you will learn the “three metrics that matter” to effectively measure the success of your subscription-based business. We will also discuss the new income statement for the Subscription Economy and how to apply it to your business. Instead of looking backwards using traditional GAAP reporting, recurring revenue businesses want to measure the expected forward-looking revenue and allocate resources based on those metrics.

Speaker: Iain Hassall, VP of Finance and Corporate Controller, Zuora

Presentation delivered at ProformaTECH 2014 -

Track: Operational Advantage | Session: 1

subscription, monetize, finance, accounting, treasury, cfo, technology, finance technology


Iain Hassall, VP of Finance & Corporate Controller, Zuora
Iain Hassall
VP of Finance & Corporate Controller, Zuora
Mr. Hassall has served as Zuora’s VP of Finance and Corporate Controller since 2010 and is responsible for its worldwide Accounting, FP&A and Contract Management functions. Zuora is the leading subscription management platform, enabling companies in the Subscription Economy to manage the entire customer lifecycle from initial quoting, to billing and renewals, to the finance implications of its transactions. During his tenure at Zuora, Mr. Hassall has assisted in raising over $100M venture capital funding. Prior to joining Zuora, Mr. Hassall was a Senior Audit Manager for KPMG, focusing on SaaS and Software clients in both the USA and Australia. Mr. Hassall earned his degree in Commerce from the University of New South Wales in Australia and is a Certified Public Accountant in the USA and Chartered Accountant in Australia (both inactive).


Event Sponsor Zuora
Zuora - Zuora is the global leader in Relationship Business Management solutions. Zuora delivers the subscription billing, commerce and finance capabilities that have become the industry standard to help companies transition to the Subscription Economy. Enterprises and emerging companies alike use Zuora's multi-tenant cloud solution to enable growth strategies, to streamline key processes and to provide visibility into the metrics that matter most in the Subscription Economy. Zuora services innovative customers like Dell, Informatica, TataCommunications,, DocuSign, HP, Xplornet, Ustream and Reed Business Information.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.