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Webinar Recording

Finding Business Opportunities for Advanced Analytics

Date: Friday, April 3, 2015
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
This webinar will introduce advanced analytics and the business value it can add. It begins by introducing data mining, predictive analytics and machine learning in the context of the overall analytic landscape. The challenges of adopting advanced analytics and the role of a focus on improving decision-making are explored. The focus on decision-making is extended to discuss the differences between decision support and decision management or automation.

This decision-centric framework can be used to find business opportunities for advanced analytics. This webinar will allow business professionals to make the case for, and frame the successful use of, advanced analytics in their business operations.

After attending this event you will be able to:
Define data mining, predictive analytics, machine learning and related terms.
Identify challenges (and mitigations) in successful adoption of predictive analytics.
Recognize the value of predictive analytics in terms of improved decision-making.
Differentiate between decision support and decision management.
Identify opportunities for predictive analytics in business operations.


James Taylor, CEO & Principal Consultant, Decision Management Solutions
James Taylor
CEO & Principal Consultant, Decision Management Solutions
James Taylor is the CEO of Decision Management Solutions and is a leading expert in how to use business rules and analytic technology to build decision management systems. He is passionate about using decision management systems to help companies improve decision-making and develop an agile, analytic and adaptive business. James is a faculty member of the International Institute for Analytics and is the co-author of “The MicroGuide to Process and Decision Modeling in BPMN/DMN: Building More Effective Processes by Integrating Process Modeling with Decision Modeling” with Tom Debevoise (2014). He previously wrote “Decision Management Systems: A practical guide to using business rules and predictive analytics” (IBM Press, 2011) and “Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions” (Prentice Hall) with Neil Raden, and has contributed chapters on Decision Management to multiple books as well as many articles to magazines and writes a regular blog at JT on EDM.
Moderated by: John Kogan, CEO,  Proformative
Moderated by: John Kogan
CEO, Proformative
John has been CFO at four technology companies, a finance executive at Cardinal Health, and in multiple roles at AlliedSignal and Cisco Systems. John has raised over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. As COO at two companies, John also ran Engineering, Manufacturing and Customer Service operations. He has also founded, invested in and been a board member or advisor of a number of companies. John has a B.A. in Economics from Connecticut College and an MBA from the Fuqua School of Business at Duke University.


Event Sponsor Tidemark
Tidemark - Tidemark doesn't think that you can move forward while looking back. An historical, database-structured view of the world is not the way businesspeople see the world. They don't have time to learn the intricacies of advanced modeling tools. They don't ask questions in SQL. They need information, now. They need today's context. And they need to know their options and the implications of each—before the decision window closes. Tidemark's unified performance management apps give all decision makers real-time analytics, complete with their personal business contexts. Now they know what if, why, and what to do about it. They can look forward, instead of back. And because Tidemark apps are delivered from the cloud, your team always has what they need, anywhere they happen to be.
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.