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Webinar Recording

Get Bigger, Faster, Smarter: CFO’s Guide to Smart Growth with FinancialForce

Date: Tuesday, May 17, 2016
Time: 2:00 pm - 3:00 pm EDT There are no CPE Credits for this Solution Demonstration.
CFOs of today are being asked to play a bigger part of the business equation in identifying key drivers to accelerate company growth. The most successful CFOs are finding ways to turn scattered data into comprehensive, rich analysis and are eliminating bottlenecks and manual processes in day-to-day operations.

See how to transform your financial operations with speed, accuracy and insight using FinancialForce Accounting on the Salesforce App Cloud. We’ll show you how CFOs can exploit the “power of the platform” to unify finance with the rest of the business and achieve unprecedented levels of business agility, process efficiency, and growth.

Find out how you can:
  • Spend more time analyzing the business by automating routine tasks
  • Improve transaction processing and period close efficiency
  • Generate real time financial analysis and impeccable compliance reports
  • Measure the profitability of anything and know everything about your customers


Lauren Leonard, Solutions Engineer, FinancialForce
Lauren Leonard
Solutions Engineer, FinancialForce
Lauren is a Solutions Engineer at FinancialForce, where she enjoys solving operational business challenges of companies across industries. Lauren has 6 years of management experience in tax education and financial publishing and holds an MBA from Saint Mary’s College of California.
Steve Ferranti, Financial Management Applications Expert, FinancialForce
Steve Ferranti
Financial Management Applications Expert, FinancialForce
Steve Ferranti has been at FinancialForce for 5 years and is currently a Product Marketing Manager with responsibility for Financial Management products. He has more than 25 years of experience implementing accounting and financial applications and has experience as a Salesforce System Administrator. Steve received his bachelors of economics from the University of New Hampshire and his MBA in Marketing and Finance from the University of Massachusetts, Amherst.
Moderated by: Ernie Humphrey, Educational Programs Leader, Proformative
Moderated by: Ernie Humphrey
Educational Programs Leader, Proformative
Ernie currently serves as the CEO of 360 Thought Leadership Consulting. 360 Thought Leadership Consulting helps companies define and unlock the strategic value of their thought leadership programs. Previously Ernie served as the Vice President, Educational & Marketing Programs for Proformative. Ernie has overseen the content and execution of over 200 events designed to further the careers of finance and accounting leaders and related professionals. Formerly, Ernie served as the Director of Treasury Services and as a Director of the Corporate Treasurers Council for the Association for Financial Professionals. Ernie has extensive experience in the areas of educational program development and execution, online marketing, website content management, international cash management, and acquisition integration. Ernie has a BS and MS in Economics both from Purdue University.


Event Sponsor FinancialForce
FinancialForce - Founded in 2009, FinancialForce is the leading Cloud ERP vendor with apps built entirely on the Salesforce App Cloud. The company’s Financial Management, Professional Services Automation (PSA), and Human Capital Management (HCM) offerings provide services-centric businesses with a platform that organizes sales, services, finance and HR entirely around their customers. Headquartered in San Francisco, FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International and UNIT4.

Certification is not required to get started, but please let us know which certifications you have.

By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.