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Webinar Recording

Get the Financial Intelligence You Always Wanted: Accounting on Salesforce

Date: Tuesday, December 15, 2015
Time: 2:00 pm - 2:30 pm EST There are no CPE Credits for this Solution Demonstration.
As CFO, you're expected to make well informed decisions that drive growth in your company. Unfortunately, when information is locked away deep in separate systems and departments, those decisions don’t come easy.

Are you spending too much time trying to join the data dots? Do you have the info you need to play an active role in planning, strategy and data analysis? Do you feel confident you know the true, real-time status on sales, customers, suppliers?

Join us in this 30 minute technology demo and learn how you can use FinancialForce Accounting on the Salesforce App Cloud to improve access and accuracy of financial data and drive financial intelligence in ways you never imagined!

See how you can:
  • Surface critical information about your customers, payments, expenses in real time
  • Expand analytical boundaries by easily drilling up, down or around the landscape of information across different departments
  • Eliminate manual rekeying/syncing of data from Salesforce CRM to Accounting


Chris Osborne, Application Development Leadership, Financial Management Systems,
Chris Osborne
Application Development Leadership, Financial Management Systems,
Chris has 20 years of experience in the ERP and CRM software industry. He has held a variety of positions throughout this time ranging from hands-on development, sales, marketing, and management. Chris most recently came from an organization where he played an instrumental role in bringing an on-premise enterprise application to the Cloud Platform.
Claire Erskine, Sr. Solution Engineer,
Claire Erskine
Sr. Solution Engineer,
Claire has over 25 years experience in the software industry, primarily in providing sales support for financial applications. From working with on-premise solutions at Ross Systems, PeopleSoft and Oracle to helping launch at the beginning of the SAAS revolution, she has acquired extensive knowledge of the issues facing organizations today, as well as in the challenges providing software and service solutions to the 21st century marketplace. Claire holds a B.S. in Marketing from the University of Massachusetts.
Moderated by: Blair Cook, Corporate Director, Clarke Inc.
Moderated by: Blair Cook
Corporate Director, Clarke Inc.
Blair Cook is a many-time CFO, corporate director, and educator working with dozens of public and private companies; and professional bodies and post-secondary institutions across Canada.

His career is divided between academic endeavors, such as developing the new certification program for CPA Canada, and working in the corporate world at the highest levels. As an academic-practitioner, he’s a life-long learner who observes and experiments with various financial and management theories in real world context. He shares stories of success and lessons learned to others who share a passion for developing financial leadership competency. Blair’s focus in recent years has been to define and develop a career path for financial professionals aspiring to the Office of the CFO.


Event Sponsor - delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed in which they operate and be more responsive along every touch point of a customer’s journey. Founded in 2009 and headquartered in San Francisco, is backed by UNIT4 and
By filling out this form you will become a member of Proformative, and are subject to Proformative's User Agreement. This webinar is provided to you for free by the sponsor, who may contact you later.

There are no CPE Credits for this Solution Demonstration.